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Publicity Stunts

Publicity Stunts

James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book

The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.
Publicity Stunts

This Company Sold $180,000 Worth of Actual B.S. on Black Friday

While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
Publicity Stunts

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.
Publicity Stunts

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Innovation

Kickstarter Campaign for 'World's First Real Hoverboard' Launches Today

While the hoverboard's actual capabilities are limited, the project is intended to get people interested in applications for hover technology that extend beyond the board.
Risk

Student Pulls Epic Skydiving Stunt to Land Startup Internship of Her Dreams

'I'm terrified of heights,' says 19-year-old Anna Bezuglova, 'but for Alphatise, I'm willing to take the plunge.'
Publicity Stunts

Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal

Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
Viral Videos

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Publicity Stunts

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
Coffee

A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time

The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
Publicity Stunts

Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding' in order to generate buzz for his honey business.
Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Franchises

Meet the Franchise Serving Dinner in the Sky

It's the gourmet meal of a lifetime. Just don't look down.