Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.

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By Geoff Weiss
Richard Branson

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If Halloween is the one day each year you ditch traditional office garb in favor of more whimsical attire, perhaps it's time to reconsider. Take it from Richard Branson: costuming can be good for business.

In a hilarious blog entry today, the billionaire describes his best dress-up moments over the years -- many of which have served as marketing stunts for burgeoning business ventures.

For the launch of the now-shuttered Virgin Brides -- a wedding-apparel retailer -- Branson shaved his beard and gamely donned a gown. To inaugurate various Virgin flights, he has dressed as both a pilot and a stewardess. "It doesn't take much to drag me into a dress," he writes.

Richard Branson Says Costumes Can Be a Boon for Business

Richard Branson
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Costumes can also serve as subtle jabs at competitors. When reports alleged that Virgin Atlantic was "plundering business from a rival airline," Branson arrived at a launch event dressed like a pirate -- peg leg and all.

Over the years, Branson has also moonlit as Santa Claus, the Easter Bunny, a cowboy and a butterfly -- while running the London Marathon, no less. Check him out in all his various getups right here.

Richard Branson Says Costumes Can Be a Boon for Business

Richard Branson
Image credit:

Related: Richard Branson Announces Unlimited Vacation Policy for Virgin Staffers

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at

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