Return Policy
Ecommerce
The Secret to Long-Term Customer Loyalty Is an Easy Return Policy
Online businesses must plan for returns as a pillar of their brand's larger customer experience.
More From This Topic
Return Policy
4 Things Shoppers Want in an Online Retailer's Return Policy (Infographic)
One way to give customers a special perk they will remember is to pay the return freight for undesired goods.
Marketing
Lululemon Messes Up... Again
'You always hear the phrase that any PR is good PR. What we learned is that's not always the case,' the athletic clothing company's CFO admitted.
Growth Strategies
Know Your Shopper to Boost Post-Holiday Sales
Shift your attentions to shoppers' moods and needs to move product and increase revenue.
Growth Strategies
5 Secrets to Painless Returns
Setting up a separate return line and training employees can increase customer satisfaction and lessen headaches for your staff in the post-holiday season.
Social Media
Why Stellar Customer Service Is Key to Building Your Online Brand
If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
Marketing
6 Steps to a Return Policy That Will Score You More Sales
When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.
Marketing
4 Ways to Improve Your Ecommerce Customer-Return Policy
For many ecommerce companies, customer-return policies can be just as important as the price or the product.
Growth Strategies
Forget Boxing Day. Plan for 'Returns Day' Jan. 3
These tips will help you minimize business disruptions and keep the customer satisfied.
Technology
Don't Make These Return Policy Mistakes
Three small-business owners share their biggest policy pitfalls and how they fixed them.
