Selling Online

Technology

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
Marketing

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Technology

3 Ways to Create More Engaging Website Landing Pages

How your pages can encourage customers to interact with your content and make purchases.
Marketing

Twitter's New 'Cards' Include Features for Business

Users can display photos, app information and products for sale.
Technology

New Google Calculator Tracks Value of Mobile Marketing Efforts

Tool aims to help business owners estimate revenue driven over smartphones and tablets.
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Technology

3 Startups Rethinking the Business of Gifting

As Amazon partners with Facebook to make gift-giving easier, a look at three services that are innovating this time-old tradition.
Technology

Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

Most small businesses aren't equipped to handle the demand online or over mobile, a new report says.
Technology

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

Consider these strategies if you aren't converting website viewers into paying customers.
Technology

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
Marketing

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Marketing

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Technology

PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later

By extending its 'Bill Me Later' option to customers of small and medium businesses, PayPal gives owners another way to encourage shoppers to spend.
Technology

How 'Do Not Track' May Hurt Businesses

Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior.
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