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Selling Online

Marketing

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Marketing

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Technology

PayPal Lets Small-Merchant Shoppers Buy Now, Pay Later

By extending its 'Bill Me Later' option to customers of small and medium businesses, PayPal gives owners another way to encourage shoppers to spend.
Technology

How 'Do Not Track' May Hurt Businesses

Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior.
Technology

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
Growth Strategies

One Ecommerce Tool Makes Doing Business Internationally Easier

How Gilt Groupe uses FiftyOne to help manage overseas currencies, taxes and more.
Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Technology

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
Marketing

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
Technology

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Technology

Five Ways to Turn Your Website into a Sales Machine

Consider these easy options for making your website a sales powerhouse.
Technology

How One Small Business Redesigned its Website for Better Sales

A total overhaul adds sizzle to an electronics company's web sales.
Technology

Why Google's Privacy Changes Are Good for Advertisers

If your small business advertises with the search giant, you may soon find that your placements are even more effective.