Get All Access for $5/mo

An Expert's Guide to Psychological Tricks to Boost Purchases (Infographic) Are you running an ecommerce website? Want to boost your conversion rate? Read on.

By Joe Shervell Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

In today's online world, it's hard to imagine not having a website to support your business. Whether you're selling to businesses or to consumers, reports that 93 percent of online experiences begin with a search engine tell us that the web is certainly the way.

This doesn't appear to be industry-specific, with 46 percent of all holiday shopping for 2015 done online; and even despite a 1.5-percent drop in total sales in the first quarter of 2015, e-commerce sales have increased by 3.5 percent.

Therefore it seems imperative that we make the most of our websites, and take steps to prevent leaking sales.

The following is an infographic which digs into the most effective, psychologically-proven methods of encouraging customers to go all the way. I originally put this together for my clients at Datadial, but I'm more than happy to share it with the rest of the world too.

The list is pretty exhaustive, but obviously feel free to share any of your own tips and tricks.

Joe Shervell

Freelance Content Marketer

Joe Shervell is an internet entrepreneur who helps small and medium sized businesses achieve online success with content marketing.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Growing a Business

How to Build, Grow and Make Money With Ecommerce

To grow your online business, you need to develop a strategy and invest your time wisely. These actionable tips can attract customers and increase online revenue.

Living

70% of Small Business Owners Experience Monthly Burnout. Follow These 3 Rules to Avoid the Same Fate.

Here are three guidelines to help entrepreneurs achieve balance, growth and success in both their professional and personal endeavors.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Franchise

Kick-Start Your Small Business With These Cost Effective Strategies

Starting a small business is an exciting adventure, brimming with both opportunities and challenges. A key to success is effectively managing costs from the outset.