Startup Basics

6 Tips for How to Build Your Startup's Brand From Scratch
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6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Jayson DeMers
4 Tips for Breaking Into an Industry You Know Nothing About
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4 Tips for Breaking Into an Industry You Know Nothing About

How this couple successfully founded an ecommerce startup without knowing the first thing about high-end retail.
Nina Zipkin
This Company Helps Create Fundable Prototypes Fast
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This Company Helps Create Fundable Prototypes Fast

An L.A. accelerator focuses on hardware prototyping.
7 Rules to Follow, to Acknowledge That 'Your Business Is Your Boss.'
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7 Rules to Follow, to Acknowledge That 'Your Business Is Your Boss.'

A shift in mindset as to who's really in charge can produce a profound and game-changing moment for an entrepreneur.
Neil Patel
5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg
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5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg

Learn from others' failures. Test your concept. And never, ever give up.
Eric Siu
The 7 Lifecycle Stages Every Business Experiences
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The 7 Lifecycle Stages Every Business Experiences

Predictable Success CEO and founder Les McKeown explains how to take your startup from days of struggle to scaled success.
Nina Zipkin
5 Lessons I've Learned From Building Our Remote Startup Team
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5 Lessons I've Learned From Building Our Remote Startup Team

Think you need to be chained to New York or San Francisco to attract the most competent, talented employees? Fuggedaboutit!
Andrew Josuweit
4 Ways Just Getting Ready to Hire an Assistant Helps Entrepreneurs
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4 Ways Just Getting Ready to Hire an Assistant Helps Entrepreneurs

The necessity of explaining a startup's system to a new assistant is often when founders realize how disorganized they really are.
Kelly Lovell
9 Quotes on Growth From Leaders of Young, Hot Companies
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9 Quotes on Growth From Leaders of Young, Hot Companies

These takeaways were all said at The New Web's recent conference in New York City.
Zach Cutler
The 10 Daily Roles of a Startup Entrepreneur
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The 10 Daily Roles of a Startup Entrepreneur

Figurehead, visionary, decider, grunt. Was there a role here you didn't expect?
Jayson DeMers
Why This New Form of Funding Has the Music Industry Amped Up
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Why This New Form of Funding Has the Music Industry Amped Up

The music industry tests a new way to fund growth.
7 Costly Startup Traps Entrepreneurs Should Avoid
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7 Costly Startup Traps Entrepreneurs Should Avoid

The number of resources available to founders can be overwhelming. Unfortunately, many can backfire.
Peter Gasca
Don't Fall for These 6 Deadly Myths of Startups
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Don't Fall for These 6 Deadly Myths of Startups

Some entrepreneurs forget that they need an innovative business model along with an innovative solution to have a successful startup.
Martin Zwilling
12 Things That Are Awesome About Being a Solopreneur
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12 Things That Are Awesome About Being a Solopreneur

Set your own hours? Check. Make every decision, yourself? Check. Take insane risks, but love what you do? Check, again.
Neil Patel