Startup Basics

Starting a Business

Chris Paul Was Tired of Bland Plant-Based Snacks — So He Made His Own.

Chris Paul, a 20-year NBA veteran, is transforming the snack industry with his plant-based brand Good Eatn, which aims to make healthier options both accessible and delicious.

Starting a Business

5 Business Truths I Wish Someone Had Told Me Before I Built a Startup

Success is not about having the perfect idea. It's about executing relentlessly, staying focused and building something people actually need.

Leadership

Bold Talk, But No Follow-Through? You Might Be Performative With Your Strategy

Executives performing strategic leadership without substance create cynicism, waste resources and undermine organizational effectiveness.

Management

7 Silent Mistakes Fast-Growing Startups Make Before Running Out of Money

Strong revenue can hide dangerous financial cracks. Here's why even fast-growing startups run out of money-and how founders can prevent it before it's too late

Growing a Business

Forget the Flashy Trends — Here's How to Thrive with a Startup That Solves Real Problems

The market includes countless traditional industries and niche sectors that haven't yet undergone major transformations but urgently need innovation — and they can be just as profitable as the most advanced solutions.

Starting a Business

I've Helped Build and Sell Companies Worth Many Millions. Here are the Top 50 Mistakes I've Seen Kill Startups.

There are endless mistakes a new business can make, but these are the most common.

Leadership

3 Signs Your Startup Needs a CTO — But Not As a Full-Time Hire

Is your business stalling due to a lack of technical expertise? External support can provide the critical guidance you need.

Leadership

Most Startups Don't Fail Because of Ideas or Funding — Here's the Real Reason

People really make or break the start-up. Even the most promising project with a brilliant idea can crumble due to internal conflicts.

Growing a Business

How to Build a Winning Marketing Strategy That Sets Your Startup Apart

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.

Starting a Business

Are You Thinking Like a Founder? 4 Principles Every Successful Team Should Follow

Starting a business isn't just about launching products — it's about building a driven team and a mindset that keeps you moving forward. Here are four principles to help founders and their teams grow and succeed, no matter the challenges.

Franchise

Curious Why Some Startups Fail? Here's Some Keys to Staying Ahead of the Curve

In the dynamic world of startups, making the right choices at the right time is crucial.

Starting a Business

Starting My First Business at 11 Taught Me These 4 Lifelong Business Lessons

It sounds simple, but I started a sticker business at 11 years old — the lessons I learned then still help me today.

Growing a Business

How to Scale Your Startup Without Losing Your Company's Soul

The journey from startup to successful global brand is often idealized, but most businesses face significant challenges and high failure rates. To scale effectively, leaders must maintain a strong foundation, foster a coaching culture and strategically manage growth while adapting to changing market conditions.

Growing a Business

3 Steps to Take to Successfully Pivot Your Company and Skyrocket Revenue

Embracing agility, transparency, and client feedback allowed my pharmacy startup to pivot successfully and achieve sustainable growth.

Starting a Business

This Five-Course Startup and Development Bundle Is Only $25

Self-paced courses for your journey to success.