Startup Basics

News and Articles About Startup Basics

This Social Network Engages Audiences Better Than the Rest
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This Social Network Engages Audiences Better Than the Rest

A new index looks at which sites will give your business the most value.
Nina Zipkin
4 Tips From the Founder of a Beyoncé-Backed Startup
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4 Tips From the Founder of a Beyoncé-Backed Startup

With the right preparation, anybody can achieve success and attract big-name investors.
Deep Patel
6 Shrewd Moves for Entrepreneurial Success
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6 Shrewd Moves for Entrepreneurial Success

Foundation determines how big your business can grow, so make it solid as a rock.
Toby Nwazor
5 Culture Truths Every Company Needs to Learn
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5 Culture Truths Every Company Needs to Learn

Maintaining a positive company culture fosters huge benefits, but it takes more that just crazy T-shirt Fridays.
Scott Beck
How I Made $24,000 in 4 Weeks of Cold Calling
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How I Made $24,000 in 4 Weeks of Cold Calling

Anyone can do the same if they know the process and pair it with hard work.
Alicia Glenn
Online Courses May Not Be as Valuable as You Hope
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Online Courses May Not Be as Valuable as You Hope

Sometimes it's just best to get in there and get your feet wet. You don't have to be a master before starting your business.
Alex Barker
You Can Never Elude the Shark, But You Can Learn to Swim With It
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You Can Never Elude the Shark, But You Can Learn to Swim With It

As your business grows, so does the potential for a shark attack -- a single slip can cost you everything.
Jack Skeels
Good Software Is Essential, Even for the Penny-Pinching Start-Up
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Good Software Is Essential, Even for the Penny-Pinching Start-Up

The Softmaker Office Suite, WorkflowMax and Socedo are just a few programs you'll need when starting your business -- and they won't break your bank.
Pratik Dholakiya
How an Entrepreneur With an Idea Can Develop Technical Expertise
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How an Entrepreneur With an Idea Can Develop Technical Expertise

Here's a 3-step plan that can help you build the technical knack required to take your startup places.
Pratik Dholakiya
Watch Our 8-Episode Crash Course on Crowdfunding
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Watch Our 8-Episode Crash Course on Crowdfunding

Here's the complete first season of our new web series, 'Crowdfund with Cat.'
Catherine Clifford
How 2 Reebok Execs Rebooted to Launch a Shoe Startup
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How 2 Reebok Execs Rebooted to Launch a Shoe Startup

How two former big-league execs learned to play small ball.
5 Things to Consider Before Registering Your Startup as a Nonprofit
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5 Things to Consider Before Registering Your Startup as a Nonprofit

Starting a nonprofit can offer perks, but don't overlook these five things.
Dan Steiner
Is Your One-Pager Scaring Away Investors?
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Is Your One-Pager Scaring Away Investors?

Avoid these mistakes if you want your one-pager to attract the attention it deserves.
Nilli Donner
The 6 Startup Essentials for a Business That Will Succeed
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The 6 Startup Essentials for a Business That Will Succeed

Starting a business is an adventure, don't let it become drudgery.
Jane Wesman