Startup Basics

The Secret to a Successful Startup? Focus on Accurate Financial Records

Studies show that many startups are not handling the financial side of business correctly. This is a big mistake that can hinder growth.

Kokab Rahman

Startups are Making These 3 Mistakes in Their Marketing Strategy. Here's How to Avoid Them.

If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.

Jaxon Parrott

How Startups Can Succeed In the New Low-Valuation World

Money might not flow like it used to, but these tips can help you succeed as a startup in a low-valuation world.

Ariel Shapira

5 Ways to Fund Your Startup as a Solopreneur

Funding your small business can be nerve-racking. Use these five steps to fund your startup without feeling overwhelmed.

Launching a Startup Company? Here's Why Having a Beginner's Mindset Is So Important

A fresh perspective can provide the crucial spark you need to power past obstacles and realize your entrepreneurial vision.

Cosmin Panait

Sink or Swim: How Focusing on Your Team Will Help Your Startup Succeed

If you want your startup to last, create a people-first culture. Here's how to do it.

Nyasha Gutsa

Most Startups Fail. These 5 Tips Will Help Make Sure Yours Doesn't.

A majority of startups don't make it long enough to sustain themselves on real profits. If you want to make sure your startup isn't one of them, take a look at these five practices I've observed from successful, thriving ventures.

Zain Jaffer

Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First

Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.

Ben Goldstein

How to Turn Your Idea Into Success

Those with a clear understanding of what it takes to turn an idea into reality are the ones that walk away with the title.

Jonathan Løw

How to Find Your Startup's Niche

If you're targeting a market with a lot of buzz, you're aiming wrong.

Building A Successful Minimum Viable Product: The How-To

If you feel that an MVP strategy is the right approach for your startup, here are six steps you can take to make the most of it.

How to Bring Authenticity to Your Startup's Marketing Strategy

People are tired of being pushed into something they don't want.