Startup Basics
Discounting
6 Good Reasons to Ditch Offering Discounts
You might be tempted to lower your prices when starting out, but make sure that strategy actually works for your business and market.
Startup Basics
6 Tips for Transitioning From Idea to Operational Business
Forget Googling startup business stories. Instead, put your trust in the tried-and-true methods other entrepreneurs have used successfully.
Starting a Business
Your Professional Expertise Is Enough to Launch A Tech Startup
Whether you're a doctor or a finance professional, there are many ways to use your knowledge to launch a tech startup.
Starting a Business
I Launched My First Startup During the Dot-Com Boom. Boy, Have Things Changed.
A seasoned entrepreneur shares what's different about starting a business today.
Startup Basics
Entrepreneurs, You Can't Handle Everything at Your Startup
You need a team. It's impossible to do everything yourself.
Startup Basics
How to Run a Remote Startup Across Time Zones
Quick tips on building high performing remote teams.
Starting a Business
I Started My Business on a Spreadsheet -- Here's Why All Bootstrapped Companies Need to Start Lean
Start small, prove out the real business need, concentrate on learning how to sell or convert and then retain customers, and you're setting yourself up for bootstrapped business success.
Branding
Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Growth Strategies
6 Elements of a Million-Dollar Brand
It takes a lot of effort to make your company look like a winner.
Startups
6 Steps to Surviving 3 Years
Nine out of 10 businesses fail within three years. Don't be one of them.
Bootstrapping
10 Ways to Preserve Cash as a Bootstrapped Startup
A guide to staying alive for early stage companies short of money.
Startup Basics
Being Nimble Is More Important Than Being Right, and 4 Other Lessons I Learned Building a Successful Company
The early stages of a business are a careful mix of vision and flexibility, and that how you implement this mix will have a lasting impact on your business.
Starting a Business
4 Ways to Know It's Time to Make the Leap and Start Your Own Business
Don't feel like the life you want is too far from reach.
Starting a Business
You Really Could Have a Legitimate Business in a Week
If your great idea solves problems, the rest is mostly filling out forms online. You can knock it out in a few days.
Starting a Business
Lessons From a Scrappy Business: 3 Roles You Can Sacrifice in the Early Stages
Beware "preparation paralysis." The truth is that you just need to get up and just start climbing the rock face.
