Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
And this skill is shared by the most successful business leaders in the world.
Learn from the excellent recent campaigns from Always, Patagonia and Spanx.
Being able to clearly and concisely share your brand will engage clients and customers in a new way.
Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
A panel of thought leaders will chat live about building brand loyalty.
While there are environmental forces that influence what we believe about ourselves, ultimately we are the stewards of our own stories.
Stories involved different parts of our brain, so they're easier to remember and less threatening than cold, hard facts.
Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.
What positions you, and you alone, as the go-to, must-book speaker in your field?
The most important asset your business can have is customers who've connected with your narrative.
Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
© 2016 Entrepreneur Media, Inc.