What positions you, and you alone, as the go-to, must-book speaker in your field?
The most important asset your business can have is customers who've connected with your narrative.
Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
Gone are the days of calling a marketing campaign successful, because it looked good and sales rose that quarter.
Your brand has a story to tell and an audience of customers waiting to hear it.
People connect more easily with brands that make their story a central part of the customer experience.
Effective storytelling can help you capture the hearts and minds of customers.
Ask the Expert
If you want to spur positive changes in your team and your customers, it's time to start communicating visually.
These innovators are connecting with consumers, colleagues and investors on an emotional level.
By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
The more of these critical elements you have, the better the chance your message will stand out.
Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
© 2016 Entrepreneur Media, Inc.