Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet
B2B marketing is fundamentally about getting introductions and building relationships.
The November Election Could Depend on Which Candidate Masters This Sales Strategy
Stories hold the power to connect with people and motivate them to become engaged voters.
10 Things You Must Do Before Connecting With Investors
There are no shortcuts to building a solid network of engaged investors.
7 Tips From Guy Kawasaki, James Altucher and Other Self-Published Entrepreneurs
Five authors share their strategies for time-management, promotion and writing.
5 Lessons From My Startup Flop You Don't Need to Learn the Hard Way
Learning through failure is an entrepreneurial rite of passage, but don't underestimate the value of avoiding dumb mistakes you could have anticipated.
If These 4 Legacy Brands Can Get Their Message Across, So Can You
Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.
Make More Happen
How to Find Your Story and Tell It Compellingly
Get rid of those limiting beliefs -- everyone has a story to tell.
Make More Happen
Customers Don't Mind Waiting for a Superior Product
Rome wasn't built in a day and neither was much else that we consider valuable.
Chip R. Bell
Social Media Marketing
You Can't Achieve Big-League Success With a Minor-League Social Media Strategy
Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
3 Ways to Slay the Risk of Bringing a New Product to Market
Making money from your ingenuity requires getting people as excited about the opportunity as you are.
Who's the Better Storyteller? Clinton or Trump?
Good leaders need to be great story-tellers, whether they're running a company -- or a nation.
Mario Moussa and Derek Newberry
How to Start a Business
Explaining What Your Company Does? Keep it Simple.
It's not as easy as it sounds. And you need to get it right.
These Founders Aren't Selling Furniture, They're Telling a Story
A powerful story keeps this furniture company distinct and memorable.
Starting a Business
Reprints & Licensing
© 2017 Entrepreneur Media, Inc.
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