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Storytelling

Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
Content Marketing

Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.

Finding or creating the right images to illustrate your brand's story can be just as much work as crafting your message.
Content Marketing

5 Trends Shaping the Future of Content Marketing

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Storytelling

Why Your Frontline Staff Need to Be Your Best Storytellers

Train your salespeople as storytellers first and foremost to ensure your story matters wherever you decide to go next.
SEO

10 Tips to Find a Good SEO Writer

Make sure your SEO writer has these characteristics or your new content could do more harm than good.
Storytelling

3 Storytelling Tips for Brands in Emerging Tech Sectors

The brand that tells the best tale will win, so flex your storytelling muscles and get to work.
Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Public Speaking

4 Tips for Successfully Putting Yourself 'Out There' as a Public Speaker

Your confidence at the lectern builds your company's authority and raises its profile.
Creativity

Marvel's Content Director: Your Superpower Is Your Unique Voice and Understanding Your Value

Sana Amanat shares how to be your own best advocate and the keys to successful collaboration.
Storytelling

5 Places to Use Storytelling in Your Marketing to Drive Sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
Open Every Door

The Surest Way to Build Your Confidence Is by Not Fearing Change

Array Executive Director Tilane Jones explains how she transitioned from real estate to the film industry.
Communication Strategies

What KFC's Goofy VR Escape Room Taught Me About the Power of Storytelling in Communication

Players make Colonel Sanders's 70-year-old original recipe fried chicken 'the hard way' by hand in virtual reality.