More Posts on Storytelling
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
The Story that Will Bring Us the First Post-Covid Tourist
Despite the dire situation of world tourism, some companies are beginning to fine-tune their commercial storytelling.
Free Webinar | Feb. 11: Smart Storytelling for Impactful Marketing
Join Julian Mitchell, Founder of IQ Labs Inc., to learn the art of strong brand building through impactful storytelling.
How Your Origin Story Connects You with Your Audience
Plus three ways your origin story shows your audience that you care.
Storytelling for the vaccine: the story that can save your life
Up to 50% of the population say they would not get the COVID vaccine. A theory explains this paradox and storytelling plays an essential role in it.
Storytelling Total: The Story of Companies That Survive in Time
Companies that don't value relationships deserve bad stories from their employees.
Storytelling vs. Uncertainty: How 'Scenario Planning' Will Help You Decide in the Future
Scenario narrative helps us make complex decisions in the present based on plausible stories about the future.
Stories Are Entrepreneurs' Most Powerful Tool. But What Ingredient Gives Them Power?
Most of our greatest lessons are learned when life throws us a curve ball.
Do Not Digitize the Story of Your Company Anymore: Humanize It!
Business stories are more effective if they focus on the feelings of the users and not on the benefits of the products.