Storytelling

Want to Make a Deal? Stop Selling and Start Connecting.
Sales Strategies

Want to Make a Deal? Stop Selling and Start Connecting.

Sales isn't about pushing. It's about persuasion. Here's how to be better at it.
Jason Harris | 4 min read
Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process

Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process

Watch this free Entrepreneur Insider session with digital marketing expert Terry Rice, who explains how to tell stories that will drive sales.
Terry Rice | 2 min read
3 Ways to Tell Your 'Brand Story' So Your Audience Won't Tune You Out

3 Ways to Tell Your 'Brand Story' So Your Audience Won't Tune You Out

Use these three tips to pull off the kind of immersive, dynamic storytelling that even the most ad-shunning of consumers will find hard to ignore.
Tiffany Delmore | 6 min read
This Filmmaker and Entrepreneur Wants to Transform Hollywood

This Filmmaker and Entrepreneur Wants to Transform Hollywood

Multi-hyphenate Miranda Bailey acts, directs, produces and wants to create space for more women to tell their stories.
Nina Zipkin | 7 min read
Getting Into Subscription Ecommerce? Don't Try to Be Amazon

Getting Into Subscription Ecommerce? Don't Try to Be Amazon

Amazon's scale and distribution capabilities mean it has the basics covered but customers want more than just the basics.
Georg Richter | 5 min read

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'Avengers' Star Zoe Saldana Not Only Battles Bad Guys Onscreen -- She's Also Fighting the Lack of Diversity in Media
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'Avengers' Star Zoe Saldana Not Only Battles Bad Guys Onscreen -- She's Also Fighting the Lack of Diversity in Media

The blockbuster actress champions untold stories through BESE, a digital media platform that she founded.
Nina Zipkin | 3 min read
How Brands Get People to Care. And How Yours Can, Too.
emotional marketing

How Brands Get People to Care. And How Yours Can, Too.

You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
Rebecca Horan | 7 min read
This Extreme Extrovert Started a Multimillion-Dollar Wellness Snack Company After Her Stint in the Peace Corps Was Cut Short
The Digest

This Extreme Extrovert Started a Multimillion-Dollar Wellness Snack Company After Her Stint in the Peace Corps Was Cut Short

Lisa Curtis was introduced to the healthful moringa plant after volunteering to work in Africa. Her company recently raised $6 million.
Stephen J. Bronner | 4 min read
Get Attention and Grow Your Business Without Actually Talking About It
Growth Strategies

Get Attention and Grow Your Business Without Actually Talking About It

Tell client stories, not yours.
Brian Jones | 7 min read
Nacho Fries With That? How Taco Bell and Others Make Branded Content We Devour
Marketing

Nacho Fries With That? How Taco Bell and Others Make Branded Content We Devour

Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now.
Tiffany Delmore | 5 min read
9 Habits That Will Make Your Life (and You) More Interesting
Personal Branding

9 Habits That Will Make Your Life (and You) More Interesting

A big advantage of trying new stuff is you will finally have some better stories to tell.
Deep Patel | 8 min read
Launching MTV's Biggest Series and Giving a Voice to the Voiceless
Storytelling

Launching MTV's Biggest Series and Giving a Voice to the Voiceless

Filmmaker Andrew Jenks discusses seeking the truth through storytelling.
David Meltzer | 1 min read
Want to Make More Money? Start Rewriting Your Story.
Storytelling

Want to Make More Money? Start Rewriting Your Story.

As the creators of our stories, we all have the power to write new ones with better endings. So, what ending do you want to write?
Ellevate | 6 min read
3 Reasons You're Not Seeing Tangible ROI With Your Social Media Efforts
Social Media Marketing

3 Reasons You're Not Seeing Tangible ROI With Your Social Media Efforts

Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
Colton Bollinger | 8 min read
After Completely Freezing During a Pitch Competition, These Co-Founders Stayed Up All Night Preparing for a Second Chance

After Completely Freezing During a Pitch Competition, These Co-Founders Stayed Up All Night Preparing for a Second Chance

Sunny Bonnell and Ashleigh Hansberger told stories for clients of their branding and digital agency, Motto. But they came up short when it was time to tell their own.
Sunny Bonnell & Ashleigh Hansberger | 5 min read