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Storytelling

Leadership

'Avengers' Star Zoe Saldana Not Only Battles Bad Guys Onscreen -- She's Also Fighting the Lack of Diversity in Media

The blockbuster actress champions untold stories through BESE, a digital media platform that she founded.

How Brands Get People to Care. And How Yours Can, Too.

You know all those Subaru commercials starring, um, dogs? There's a good reason for that.

This Extreme Extrovert Started a Multimillion-Dollar Wellness Snack Company After Her Stint in the Peace Corps Was Cut Short

Lisa Curtis was introduced to the healthful moringa plant after volunteering to work in Africa. Her company recently raised $6 million.

Nacho Fries With That? How Taco Bell and Others Make Branded Content We Devour

Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now.

More From This Topic

Personal Branding

9 Habits That Will Make Your Life (and You) More Interesting

A big advantage of trying new stuff is you will finally have some better stories to tell.
Ready For Anything

Launching MTV's Biggest Series and Giving a Voice to the Voiceless

Filmmaker Andrew Jenks discusses seeking the truth through storytelling.
Storytelling

Want to Make More Money? Start Rewriting Your Story.

As the creators of our stories, we all have the power to write new ones with better endings. So, what ending do you want to write?
Social Media Marketing

3 Reasons You're Not Seeing Tangible ROI With Your Social Media Efforts

Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.

After Completely Freezing During a Pitch Competition, These Co-Founders Stayed Up All Night Preparing for a Second Chance

Sunny Bonnell and Ashleigh Hansberger told stories for clients of their branding and digital agency, Motto. But they came up short when it was time to tell their own.
Storytelling

Maury Rogow on Powerful Storytelling That Sells

It's not just about the product you sell, but the story you tell.
Growth

What Mel Robbins Did to Overcome Her Debilitating Anxiety and Achieve True Confidence

The speaker takes Gerard Adams through the formative experiences that made her who she is today.
Storytelling

Win More Business by Copying Nike's Storytelling Playbook

Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
Networking

Dude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations

How one unfortunate story in my youth taught me the importance of knowing the right people.
Storytelling

How Do You Get People to Believe in Your Business? Tell a Good Story.

A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.