Storytelling

News and Articles About Storytelling

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
Marketing Bootcamp

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Craig Corbett
Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
Marketing Bootcamp

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Eric Siu
5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet
Marketing Bootcamp

5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet

B2B marketing is fundamentally about getting introductions and building relationships.
John Boitnott
The November Election Could Depend on Which Candidate Masters This Sales Strategy
Marketing Bootcamp

The November Election Could Depend on Which Candidate Masters This Sales Strategy

Stories hold the power to connect with people and motivate them to become engaged voters.
Karthik Rajan
10 Things You Must Do Before Connecting With Investors
Funding

10 Things You Must Do Before Connecting With Investors

There are no shortcuts to building a solid network of engaged investors.
Patrick Henry
7 Tips From Guy Kawasaki, James Altucher and Other Self-Published Entrepreneurs
Self-Publishing

7 Tips From Guy Kawasaki, James Altucher and Other Self-Published Entrepreneurs

Five authors share their strategies for time-management, promotion and writing.
Lydia Belanger
5 Lessons From My Startup Flop You Don't Need to Learn the Hard Way
Storytelling

5 Lessons From My Startup Flop You Don't Need to Learn the Hard Way

Learning through failure is an entrepreneurial rite of passage, but don't underestimate the value of avoiding dumb mistakes you could have anticipated.
Syed Moqaddas
If These 4 Legacy Brands Can Get Their Message Across, So Can You
Marketing Bootcamp

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.
Lydia Belanger
How to Find Your Story and Tell It Compellingly
Storytelling

How to Find Your Story and Tell It Compellingly

Get rid of those limiting beliefs -- everyone has a story to tell.
Salma Jafri
Customers Don't Mind Waiting for a Superior Product
Make More Happen

Customers Don't Mind Waiting for a Superior Product

Rome wasn't built in a day and neither was much else that we consider valuable.
Chip R. Bell
You Can't Achieve Big-League Success With a Minor-League Social Media Strategy
Social Media Marketing

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
Jason Parks
3 Ways to Slay the Risk of Bringing a New Product to Market
Marketing Bootcamp

3 Ways to Slay the Risk of Bringing a New Product to Market

Making money from your ingenuity requires getting people as excited about the opportunity as you are.
Stephen Key
Who's the Better Storyteller? Clinton or Trump?
Storytelling

Who's the Better Storyteller? Clinton or Trump?

Good leaders need to be great story-tellers, whether they're running a company -- or a nation.
Mario Moussa and Derek Newberry
Explaining What Your Company Does? Keep it Simple.
How to Start a Business

Explaining What Your Company Does? Keep it Simple.

It's not as easy as it sounds. And you need to get it right.
Matt McCue