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Target Markets

Marketing Strategies

3 Secrets to Finding High-Growth Consumer Groups

The consumers who can drive high growth are right in front of marketers who seem unable to see them.
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Marketing

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Target Markets

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.
Target Markets

Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond

Lots of markets are crowded. You're more likely to thrive in the one that's not.
Social Media Marketing

How to Reach Your Target Market on Facebook

These tips, from direct response experts, will help you find the prospects you've been seeking so you can begin selling.
Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Online Marketing

How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.
Business Model

The 7 Elements of a Strong Business Model

Envisioning the many moving parts of a functioning business is the first step to success.
Online Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.