Target Markets

A new, ongoing series from the authors of 'Total Alignment' continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals.

Keep things diverse and low-risk, among other crucial guidance.

For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.

You don't know what you don't know -- and your bias could be a big obstacle to success.

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.