Target Markets
News and Articles About Target Markets
Make More Happen ![Phil La Duke]()
5 Mistakes That Can Destroy Your Launch
Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Target Markets ![Scott Langdon]()
3 Reasons You Should Be Hanging Out With Your Target Audience
In the long run, knowing your audience will be highly beneficial to your business.
Marketing Bootcamp ![César Melgoza]()
3 Secrets to Finding High-Growth Consumer Groups
The consumers who can drive high growth are right in front of marketers who seem unable to see them.
Marketing Bootcamp ![Jim Joseph]()
'Fun For The Whole Family' Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Marketing Bootcamp
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Marketing Bootcamp ![Martin Zwilling]()
You'll Never Get New Customers If You Don't Target New Markets
Here are seven ways to broaden your business reach.
Marketing Bootcamp ![Renee Yeager]()
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Business Optimization ![Jayson DeMers]()
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
Marketing Bootcamp ![Robert W. Bly]()
10 Tips for Creating Marketing Messages that Work
Add these tools to your marketing utility belt.
Target Markets ![Mike Kalis]()
Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond
Lots of markets are crowded. You're more likely to thrive in the one that's not.
You've Arrived ![Tanya Benedicto Klich]()
How This Private Aviation Startup Found Its Niche in the Luxury Market
Target the "executive" consumer.
Social Media Marketing ![Kim Walsh-Phillips]()
How to Reach Your Target Market on Facebook
These tips, from direct response experts, will help you find the prospects you've been seeking so you can begin selling.
Marketing Bootcamp ![Gene Hammett]()
Why Your Target Market Is Not, That's Right, Not Important
Instead, zero in on "the profitable niche."
Marketing Bootcamp ![Carolina Rogoll]()
9 Ways to Meet and Understand Your Audience
Have you had a close encounter with the people buying your product?
When running a business, differentiating who its target market -- or who the customers are and will likely be -- is key to making sales and growing a business. The more the business knows about a target market, the greater the chances for sales.
Target markets are made up of market segments -- a group of people that share one or more characteristics such as geographical location, behaviors, gender, age, generation and socioeconomics.
Some questions to ask yourself while when defining a target market:
- Who would pay for the product or service?
- Who has already bought from me?
- Am I overestimating my reach?
- How will I sell my product or service?
- How did my competitors get started?
- How will I find my customers?
- Is there room to expand my target market?