Target Markets

News and Articles About Target Markets

How to Compete With the Big Guys and Win
Small Businesses

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Amy Osmond Cook
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Target Markets

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Lesya Liu
Is Crowdfunding Right for You? Answer These 7 Questions to Find Out.
Crowdfunding

Is Crowdfunding Right for You? Answer These 7 Questions to Find Out.

Less than a third of crowdfunding campaigns reach their financial goals. Will yours be one of them?
Jayson DeMers
Fuel Your Business by Answering These Two Questions
Marketing

Fuel Your Business by Answering These Two Questions

You can't be all things to all people. Find your niche.
Melissa Dawn
5 Mistakes That Can Destroy Your Launch
Make More Happen

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Phil La Duke
3 Reasons You Should Be Hanging Out With Your Target Audience
Target Markets

3 Reasons You Should Be Hanging Out With Your Target Audience

In the long run, knowing your audience will be highly beneficial to your business.
Scott Langdon
3 Secrets to Finding High-Growth Consumer Groups
Marketing Strategies

3 Secrets to Finding High-Growth Consumer Groups

The consumers who can drive high growth are right in front of marketers who seem unable to see them.
César Melgoza
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
You'll Never Get New Customers If You Don't Target New Markets
Marketing Strategies

You'll Never Get New Customers If You Don't Target New Markets

Here are seven ways to broaden your business reach.
Martin Zwilling
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Renee Yeager
10 Ways to Learn About Your Target Audience
Target Markets

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.
Jayson DeMers
10 Tips for Creating Marketing Messages that Work
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Robert W. Bly
Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond
Target Markets

Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond

Lots of markets are crowded. You're more likely to thrive in the one that's not.
Mike Kalis

When running a business, differentiating who its target market -- or who the customers are and will likely be -- is key to making sales and growing a business. The more the business knows about a target market, the greater the chances for sales.

Target markets are made up of market segments -- a group of people that share one or more characteristics such as geographical location, behaviors, gender, age, generation and socioeconomics.

Some questions to ask yourself while when defining a target market:

  • Who would pay for the product or service?
  • Who has already bought from me?
  • Am I overestimating my reach?
  • How will I sell my product or service?
  • How did my competitors get started?
  • How will I find my customers?
  • Is there room to expand my target market?