Target Markets
6 Reasons Your Perfect Product Isn't Selling — and How to Avoid the Marketing Mistakes Behind Them
Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the common (and costly) marketing mistakes brands often overlook and how to fix them.
Should You Use Hypertargeting in Your Marketing Plan? Take These 7 Steps to Find Out
Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.
4 Ways to 'Go Big' With Your Next Marketing Campaign
These four ideas will help your marketing strategy stay competitive and drive long-term results.
Revolutionize Your Market Research: How to Use Real-Time Feedback with This Focus Group Style
Focus groups are an excellent means of data collection for business analysis. Here's a guide on how to level them up and get quicker results.
Your Face is the Future of Targeted Marketing. Here's Why Businesses Should Use Facial Recognition
Facial recognition technology compliant with global data privacy laws can open new doors for targeted marketing campaigns.
You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.
Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.
The Premium Inventory Opportunity Amid the Retail Media Surge
Retail media is the future -- this new approach will improve profitability by reducing costs.
10 Small Business Marketing Strategies That Actually Work
Avoid the pitfalls of small business marketing and achieve long-term goals by choosing the right strategies.
Stop Worrying About Why Your Family and Friends Don't Support Your Business
Focus on these three things instead.
Considering Global Expansion? Now Might Be Your Best Opportunity.
With global business creation exploding, now could be the perfect time to onboard talented contingent workers.
5 Building Blocks to Create Compelling Marketing Messages
Looking for a surefire way to make your marketing messages stand out? Find out how to ensure your messages get heard above the noise.
Know Your Audience – Tips for Tailored Communications
The pitch might be perfect for one audience but decidedly imperfect for another.
Main Insights to Follow in the SEO Software Market
This is everything an entrepreneur should know to keep abreast of the SEO market.
5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers' ears.
The 7 Steps to Managing Your Ad Agency
Ensure that your advertising dollars are working toward your desired goals.