More Posts on Target Markets
'The Alignment Factor': Market Alignment With Segmentation and Differentiation
A new, ongoing series from the authors of 'Total Alignment' continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals.
6 Ways to Market Your Small Business for Less Than $100
For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.
Facebook Has Changed and Your Digital Strategy Has to Adjust
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.
How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail
Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.
The Dress Code for This New Restaurant Is Your Birthday Suit
Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
Has Your Business Plateaued? Here's How Companies Like Square and Salesforce.com Have Broken Through.
Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.
4 Simple Steps to Creating an Effective Content Marketing Strategy
Step one is knowing your audience.
5 Steps to Building Your Personal Brand From Scratch
Whenever you engage, shine a light on your values.
Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be
The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.