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Target Markets

6 Ways to Market Your Small Business for Less Than $100
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.
Victoria Treyger | 6 min read
4 Assumptions That Are Hurting Your Business

4 Assumptions That Are Hurting Your Business

You don't know what you don't know -- and your bias could be a big obstacle to success.
Zech Newman | 4 min read
Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.
Rocco Baldassarre | 4 min read
How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail

How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail

Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.
Martin Smith | 5 min read
How to License Your Hit Idea to a Market Leader

How to License Your Hit Idea to a Market Leader

How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.
Stephen Key | 8 min read

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The Dress Code for This New Restaurant Is Your Birthday Suit
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The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
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Has Your Business Plateaued? Here's How Companies Like Square and Salesforce.com Have Broken Through.
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Has Your Business Plateaued? Here's How Companies Like Square and Salesforce.com Have Broken Through.

Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.
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4 Simple Steps to Creating an Effective Content Marketing Strategy
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4 Simple Steps to Creating an Effective Content Marketing Strategy

Step one is knowing your audience.
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5 Steps to Building Your Personal Brand From Scratch
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5 Steps to Building Your Personal Brand From Scratch

Whenever you engage, shine a light on your values.
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Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be
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Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be

The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.
Samuel Edwards | 5 min read
5 Ways to Up Your Content-Marketing Game
Content Marketing

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.
Tobi Abdulgafar | 5 min read
If You Don't Have a Good Customer Avatar, You're Losing Money
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If You Don't Have a Good Customer Avatar, You're Losing Money

How a simple customer avatar can help you focus your message and close more sales
Steve Eakin | 4 min read
How to Hit It Out of the Park With Your Audience
Target Markets

How to Hit It Out of the Park With Your Audience

Lessons in product-market fit from the San Francisco Giants CIO.
Sean Jacobsohn | 5 min read
How to Compete With the Big Guys and Win
Small Businesses

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Amy Osmond Cook | 5 min read
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Target Markets

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Lesya Liu | 6 min read

When running a business, differentiating who its target market -- or who the customers are and will likely be -- is key to making sales and growing a business. The more the business knows about a target market, the greater the chances for sales.

Target markets are made up of market segments -- a group of people that share one or more characteristics such as geographical location, behaviors, gender, age, generation and socioeconomics.

Some questions to ask yourself while when defining a target market:

  • Who would pay for the product or service?
  • Who has already bought from me?
  • Am I overestimating my reach?
  • How will I sell my product or service?
  • How did my competitors get started?
  • How will I find my customers?
  • Is there room to expand my target market?