Target Markets
News and Articles About Target Markets
Target Markets
![Sean Jacobsohn]()
How to Hit It Out of the Park With Your Audience
Lessons in product-market fit from the San Francisco Giants CIO.
Small Businesses
![Amy Osmond Cook]()
How to Compete With the Big Guys and Win
It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Target Markets
![Lesya Liu]()
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Crowdfunding
![Jayson DeMers]()
Is Crowdfunding Right for You? Answer These 7 Questions to Find Out.
Less than a third of crowdfunding campaigns reach their financial goals. Will yours be one of them?
Marketing
![Melissa Dawn]()
Fuel Your Business by Answering These Two Questions
You can't be all things to all people. Find your niche.
Take It From The Pros
![Phil La Duke]()
5 Mistakes That Can Destroy Your Launch
Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Target Markets
![Scott Langdon]()
3 Reasons You Should Be Hanging Out With Your Target Audience
In the long run, knowing your audience will be highly beneficial to your business.
Marketing Strategies
![César Melgoza]()
3 Secrets to Finding High-Growth Consumer Groups
The consumers who can drive high growth are right in front of marketers who seem unable to see them.
Marketing Strategies
![Jim Joseph]()
'Fun For The Whole Family' Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Marketing
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Marketing Strategies
![Martin Zwilling]()
You'll Never Get New Customers If You Don't Target New Markets
Here are seven ways to broaden your business reach.
Big Data
![Renee Yeager]()
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Target Markets
![Jayson DeMers]()
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
Marketing
![Robert W. Bly]()
10 Tips for Creating Marketing Messages that Work
Add these tools to your marketing utility belt.
When running a business, differentiating who its target market -- or who the customers are and will likely be -- is key to making sales and growing a business. The more the business knows about a target market, the greater the chances for sales.
Target markets are made up of market segments -- a group of people that share one or more characteristics such as geographical location, behaviors, gender, age, generation and socioeconomics.
Some questions to ask yourself while when defining a target market:
- Who would pay for the product or service?
- Who has already bought from me?
- Am I overestimating my reach?
- How will I sell my product or service?
- How did my competitors get started?
- How will I find my customers?
- Is there room to expand my target market?
