Target Markets

'The Alignment Factor': Market Alignment With Segmentation and Differentiation

A new, ongoing series from the authors of 'Total Alignment' continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals.

7 Investment Strategies to Follow During a Crisis

Keep things diverse and low-risk, among other crucial guidance.

Oliver Isaacs

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.

4 Assumptions That Are Hurting Your Business

You don't know what you don't know -- and your bias could be a big obstacle to success.

Zech Newman

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail

Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.

Martin Smith

How to License Your Hit Idea to a Market Leader

How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.

Stephen Key

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.

Gene Marks

Has Your Business Plateaued? Here's How Companies Like Square and Salesforce.com Have Broken Through.

Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.

5 Steps to Building Your Personal Brand From Scratch

Whenever you engage, shine a light on your values.

Clement Lim

Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be

The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.

Samuel Edwards