Target Markets

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.

Victoria Treyger

· 6 min read

4 Assumptions That Are Hurting Your Business

You don't know what you don't know -- and your bias could be a big obstacle to success.

Zech Newman

· 4 min read

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

Rocco Baldassarre

· 4 min read

How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail

Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.

Martin Smith

· 5 min read

How to License Your Hit Idea to a Market Leader

How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.

Stephen Key

· 8 min read

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.

Gene Marks

· 3 min read

Has Your Business Plateaued? Here's How Companies Like Square and Salesforce.com Have Broken Through.

Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.

W. Chan Kim and Renée Mauborgne

· 7 min read

Clement Lim

· 6 min read

Russian-Linked Facebook Ad Scandal Shows Just How Intricate Targeting Can Be

The growing evidence of a politically weaponized Facebook advertising campaign backed by Russia underscores the uncanny precision of ad targeting.

Samuel Edwards

· 5 min read

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

Tobi Abdulgafar

· 5 min read

If You Don't Have a Good Customer Avatar, You're Losing Money

How a simple customer avatar can help you focus your message and close more sales

Steve Eakin

· 4 min read