Consider what is happening now, what it means to your business peers and why is it interesting to an editor.
Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Providing genuine value to your customers without even a hint of self-promotion. This novel concept could put you and your business on the map.
With a few principles in place, most companies can transform group-think meetings into innovative, genuine and honest sessions.
Here are five keys to creating exceptionally strong thought leadership -- the kind that gets read and viewed and goes viral -- culled from executives who have it down to a science.
The mad man or the thought leader… which do you plan to be seen as?
Marketing is mostly telling customers what you think they want to hear. Thought leadership is telling them what they need to hear.
People don't want to read about how great you are, they want to read about how they can become great.
You must master the personal, inner and outer dimensions to become a true authority on something you're passionate about.
If you can tell a corporate audience in an engaging way how to make or save money, they'll pay you. But it's more work than it sounds.
By becoming a well-known expert you will increase your credibility, brand recognition, clients and sales.
With over 400 million users, LinkedIn is becoming a bigger and better platform for business growth.
Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.