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Here's One Easy Way to Establish Yourself as a Thought Leader in Your Industry Learn how guest posting can establish you as a thought leader in your industry, expand your reach, drive value and attract new customers.

By Kristen Shea

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

If you want to establish yourself as an industry leader, guest posting could be a powerful tool in your arsenal. You can demonstrate your authority and build trust with potential customers by sharing your expertise and offering valuable insights to a targeted audience. Guest posting helps you expand your reach, attract new audiences and boost your credibility and authority in your field.

Guest posts, also known as bylined articles, are highly effective strategies in your public relations and marketing campaigns. A guest post involves you authoring an article about something that you are an expert on and having it published on a publication's site. There are many different ways that guest posting can help drive your various business goals. Here are just some of the most common:

  • Increased brand recognition and awareness: One of the main benefits of publishing guest posts is the increased exposure it provides for your brand. When you publish an article on another site, you have the opportunity to reach new audiences, attract new followers and ultimately gain more potential customers.
  • Establishing credibility: By publishing guest posts, you can share your expert insights, tips and resources with a broader audience. This presents an opportunity to establish credibility and trust with potential customers, increasing the chances of them doing business with your company.
  • Improved SEO: By including backlinks to your website within a guest post, you can improve your search engine optimization (SEO) ranking. Backlinks from high-quality websites are a critical factor in improving your website's visibility on search engines and encouraging traffic to your website.
  • Strengthening partnerships: Collaborating with other websites and industry experts can help strengthen partnerships and potentially lead to new business opportunities. By contributing guest posts to other websites, you can establish relationships with the site's editors and potentially collaborate on future projects or initiatives.

Related: 5 Effective Ways to Establish Yourself as a Thought Leader

How to write a successful guest post

Step 1: Identify your audience. Knowing your target audience is crucial to creating a successful bylined article because it allows you to select a topic relevant to their interests and provides value to them. To find the appropriate audience, you should research and identify a publication that caters to that particular group.

Step 2: Choose a relevant and compelling topic. Choose a timely, informative and exciting topic for the publication's audience. Your article should be relevant to your industry and provide value to readers. Choosing a compelling theme can entice readers to click on your article and read more. Expert tip: Scan different magazines to get an idea of what types of articles people are consuming and identify a topic on which you could provide the most expert commentary but hasn't been covered much.

Step 3: Create a clear structure. Your article should have clear formatting that makes it easy for readers to follow. To improve the readability of your content and keep readers engaged, consider breaking up the text into smaller, digestible chunks. You can achieve this using subheadings, bullet points and short paragraphs. Expert tip: You can use services like Jasper AI or ChatGPT to help create your article's outline, giving you a good place to start.

Step 4: Provide valuable insights. To make your article more effective, aim to offer readers helpful and informative content that can take the form of valuable tips, guidance or innovative concepts. Make sure to back up your insights with research and data. By providing valuable insights, you can establish yourself as an industry expert and build credibility with readers.

Step 5: Use a conversational tone. Avoid using jargon or technical language that might confuse your readers. By using a conversational tone, you can keep readers interested in your content and encourage them to read more. Expert tip: Write your article in a voice you would use when chatting with a colleague or friend about the topic.

Step 6: Write a catchy headline. The headline is the first thing readers see, so it's essential to make it attention-grabbing and accurate. Your headline should accurately reflect the content of your article and entice readers to click on it and read more. Expert tip: Don't get hung up on your article title. Save it for last if you are struggling, and read some magazines to get inspiration for trendy and engaging headlines.

Step 7: Edit and proofread. Before submitting your article, edit and proofread it thoroughly. Check for spelling and grammar errors, and ensure your article flows well and is easy to read. Expert tip: If you don't feel confident in your writing abilities or need someone to help edit your article, don't overlook outsourcing options, like Fivver and Upwork, to help you write or edit your article!

Related: 7 Steps to Become an Authority in Your Industry

Publishing guest posts is a valuable tool that can help businesses achieve multiple goals. By sharing your expertise and offering valuable insights in your guest post, you can position yourself as an industry leader, expand your reach and attract new customers to your business. To ensure the success of your guest post, you should understand your audience's interests, choose a relevant topic and provide actionable insights and practical advice. By following these guidelines, you can create a high-quality guest post that resonates with your target audience, establishes you as an industry expert and delivers value to your readers.

Kristen Shea

Entrepreneur Leadership Network® Contributor

President, Society 22 PR

Kristen Shea is a publicist and the president of Society22 PR, an award-winning PR firm. Kristen is an industry leader and public relations expert with over a decade of experience across all company stages, from early through IPO.

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