Unique Selling Proposition: Page 4
Create a detailed operations manual and start letting others do your nitty-gritty work for you.
Increase your sales with these 7 principles every successful business should follow.
Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.
USP stands for Unique Selling Proposition. Here's how to establish yours.
Before you find and approach retailers, make sure you understand what they're looking for.
Every business has something that makes it unique.
Persuasion is a psychologically complex--and sometimes intimidating--business art. Expert Harry Mills demystifies the art and tells you how to persuade your prospects to say "yes."
Like a good novel, your slogan needs substance if you expect it to stand the test of time and move your product out the door.