Unique Selling Proposition: Page 2
First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.
All of your business strategy should come down winning and keeping customers.
Whether you're selling mattresses or any other product, think about why your customers are there.
Why an "outbound" focus could be costing you sales prospects.
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
It's not enough to be able to do, make or provide something: It must be worth something to potential customers
New York City-based 'Alec Monopoly' gets paid to paint and has partnered with huge brands and celebrities.
The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
At the aptly-named Signs restaurant in Toronto, one restaurateur is piloting a new concept that aims to give hearing diners a glimpse into deaf culture.
It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.