Unique Selling Proposition: Page 2

Growing a Business

How to Separate Yourself From the Competition

In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.

Business Ideas

5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market

First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.

Thought Leaders

The Secret to Winning Customers and Growing Your Business

All of your business strategy should come down winning and keeping customers.

Growing a Business

Why the 'Why' of the Sale Matters More Than the 'What'

Whether you're selling mattresses or any other product, think about why your customers are there.

Marketing

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.

Starting a Business

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.

Marketing

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.

Business Plans

How to Develop and Evaluate Your Startup's Value Proposition

It's not enough to be able to do, make or provide something: It must be worth something to potential customers

Growing a Business

5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist

New York City-based 'Alec Monopoly' gets paid to paint and has partnered with huge brands and celebrities.

Marketing

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.

Marketing

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.

Marketing

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.

Marketing

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.

Thought Leaders

With an All-Deaf Wait Staff, New Restaurant Asks Guests to Order in Sign Language

At the aptly-named Signs restaurant in Toronto, one restaurateur is piloting a new concept that aims to give hearing diners a glimpse into deaf culture.

Money & Finance

Actually, You Don't Need VC Funding to Succeed

It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.