Unique Selling Proposition - Page: 2

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.

Jim Joseph

· 3 min read

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.

Rocco Baldassarre

· 4 min read

With an All-Deaf Wait Staff, New Restaurant Asks Guests to Order in Sign Language

At the aptly-named Signs restaurant in Toronto, one restaurateur is piloting a new concept that aims to give hearing diners a glimpse into deaf culture.

Geoff Weiss

· 2 min read

Actually, You Don't Need VC Funding to Succeed

It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.

Rohan Ayyar

· 4 min read

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.

Bryan Lovgren

· 5 min read

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'

Perry Marshall

· 4 min read

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.

Perry Marshall

· 5 min read

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.

Ann Handley

· 6 min read

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.

· 5 min read

Facebook: Where Selling Meets Social

Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.

Perry Marshall and Thomas Meloche

· 5 min read

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.

Brad Sugars

· 6 min read