Unique Selling Proposition | Page 2

Marketing

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.

By Bryan Lovgren

Marketing

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

By Perry Marshall

Building a Business

Starbucks, Casino ‘Whales’ and the 80/20 Pricing Power Curve

By Perry Marshall

Marketing

3 Content Marketing Lessons From Big Brands

By Ann Handley

Marketing

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.

Online Presence

Facebook: Where Selling Meets Social

Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.

By Perry Marshall and Thomas Meloche

Building a Business

Differentiating Your Business

7 tips for creating a unique selling proposition that helps cut through the competitive clutter to drive sales

By Brad Sugars

Building a Business

6 Tips for Turning Shoppers Into Buyers

Learn to transform 'I'm just looking' into 'I'll take it.'

By Brad Sugars

Business News

Wind In Your Sales

Your business won't make any headway without stellar sales. Here's all you need to know to grow at a rapid clip.

Marketing

Selling to Your Best Prospects

Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.

By Ray Silverstein

Buying a Franchise

10 Steps to Making Your Franchise the Next McDonald’s

How to make sure your new franchise is a massive success

By Mark Siebert

Marketing

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.

Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.

By Gail Goodman

Buying a Franchise

The Importance of Brand “Sizzle”

How to stand out from the crowd

By Mark Siebert

Building a Business

Free Up Your Daily Grind

Create a detailed operations manual and start letting others do your nitty-gritty work for you.

By Brian Tracy

Building a Business

Seven Keys to Growing Your Business

Increase your sales with these 7 principles every successful business should follow.

By Brian Tracy

Marketing

Selling 101

Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.

Business News

Plan Your Uniqueness

USP stands for Unique Selling Proposition. Here's how to establish yours.

Building a Business

Finding Distributors for Your Product

Before you find and approach retailers, make sure you understand what they're looking for.

By Tony Parinello

Business News

Should You Fire Your Web Site?

If your Web site isn't doing its job--selling--why are you keeping it on your sales team?

By James Maduk

Business News

Learn Your Unique Selling Proposition

Every business has something that makes it unique.

Marketing

Sales and Influence Expert Harry Mills

Persuasion is a psychologically complex--and sometimes intimidating--business art. Expert Harry Mills demystifies the art and tells you how to persuade your prospects to say "yes."

By Laura Tiffany