Unique Selling Proposition
More Posts on Unique Selling Proposition
How to Convince Customers to Buy From You and Not the Competition
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
How to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market
First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.
Why the 'Why' of the Sale Matters More Than the 'What'
Whether you're selling mattresses or any other product, think about why your customers are there.
6 Secrets to Sales Success Hidden in a Girl Scout Cookie
Those little entrepreneurs have been on to something for decades. Apply these sweet lessons to your business.
The Rise of Inbound Marketing and the Death of the Cold Call
Why an "outbound" focus could be costing you sales prospects.
3 Ways to Discover Your Unique Selling Proposition
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
Quiznos Is Pulling the Plug on TV Ads. Here's Why.
As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
How to Develop and Evaluate Your Startup's Value Proposition
It's not enough to be able to do, make or provide something: It must be worth something to potential customers