Unique Selling Proposition
Differentiation
The 3 Questions You Must Answer to Make Your Brand Stand Out
In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
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Value Proposition
How to Develop and Evaluate Your Startup's Value Proposition
It's not enough to be able to do, make or provide something: It must be worth something to potential customers
Before starting any business, entrepreneurs want to make sure they have a unique selling proposition (USP), which are reasons, presented by a seller, as to why one product or service is different from and better than that of the competition. Unless the seller can pinpoint the USP, he or she will have a difficult time targeting sales and distinguishing the company and/or product from its competitors.
How to pinpoint your USP: To identify your USP, you can start by asking yourself these questions:
- What makes your product distinctive and valuable?
- What makes you, the seller, credible?
- Why should the customer buy what you, the seller, is offering?
- Why should the customer act now?
- Why should customers switch from the competitors to your company?
