Building a Business
8 Winning Strategies for Succeeding in a Hyper-Competitive Market
This article highlights essential considerations and powerful strategies for excelling in a fiercely competitive and oversaturated market.
Unique Selling Proposition
Business Branding
Expert-Backed Strategies for Increasing Your Company’s Online Visibility
It's never been more vital to make a meaningful online impact: An expert in the field shares powerful methods of nailing it.
By Randy Garn
Marketing
How to Build Brand Awareness and Loyalty
There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.
Buying a Franchise
What Makes These 9 Emerging and Thriving Franchises Unique?
A glimpse at what makes some of the best new and emerging franchises stand out and thrive in their industries.
Marketing
The Importance of Building Personas for Your Business
Personas are crucial to maximize the effectiveness of your marketing budget. Find out how exactly they can help your business and why you should take the time to build them.
Marketing
The 3 Questions You Must Answer to Make Your Brand Stand Out
In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
Building a Business
3 Insanely Easy Ways to Double Your Sales
It's easier to double sales by doubling the amount of an average sale than to double the number of those closed.
By Marc Wayshak
Marketing
A Rant Could Be Your Best Sales Pitch
An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Building a Business
How to Convince Customers to Buy From You and Not the Competition
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
Building a Business
How to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
Building a Business
5 Ways to Determine Your Authentic Claim to Fame
Your elevator pitch summarizes what you're selling. Now summarize your achievements so people have the confidence to buy from you.
By Kedma Ough
Building a Business
How to Separate Yourself From the Competition
In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.
By Dorie Clark
Business Ideas
5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market
First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.
By Zeynep Ilgaz
Thought Leaders
The Secret to Winning Customers and Growing Your Business
All of your business strategy should come down winning and keeping customers.
By Steve Tobak
Building a Business
Why the ‘Why’ of the Sale Matters More Than the ‘What’
Whether you're selling mattresses or any other product, think about why your customers are there.
By Jeff Shore
Building a Business
6 Secrets to Sales Success Hidden in a Girl Scout Cookie
Those little entrepreneurs have been on to something for decades. Apply these sweet lessons to your business.
Marketing
The Rise of Inbound Marketing and the Death of the Cold Call
Why an "outbound" focus could be costing you sales prospects.
By Derek Miller
Building a Business
3 Ways to Discover Your Unique Selling Proposition
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
Marketing
Quiznos Is Pulling the Plug on TV Ads. Here’s Why.
As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
By Kate Taylor
Building a Business
How to Develop and Evaluate Your Startup’s Value Proposition
It's not enough to be able to do, make or provide something: It must be worth something to potential customers
By Jon Elvekrog
Building a Business
5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist
New York City-based 'Alec Monopoly' gets paid to paint and has partnered with huge brands and celebrities.
Marketing
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
By Renee Yeager
Marketing
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
By Bob Circosta
Marketing
Find Your Brand’s Proof Points
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
By Jim Joseph
Marketing
10 Things You Should Test to Boost Your Website Conversion Rate
Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Thought Leaders
With an All-Deaf Wait Staff, New Restaurant Asks Guests to Order in Sign Language
At the aptly-named Signs restaurant in Toronto, one restaurateur is piloting a new concept that aims to give hearing diners a glimpse into deaf culture.
By Geoff Weiss
Business Accounting
Actually, You Don’t Need VC Funding to Succeed
It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.
By Rohan Ayyar