Unique Selling Proposition

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.

Robert W. Bly

· 7 min read

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.

Robert W. Bly

· 4 min read

5 Ways to Determine Your Authentic Claim to Fame

Your elevator pitch summarizes what you're selling. Now summarize your achievements so people have the confidence to buy from you.

Kedma Ough

· 4 min read

How to Separate Yourself From the Competition

In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.

Dorie Clark

· 4 min read

5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market

First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.

Zeynep Ilgaz

· 4 min read

The Secret to Winning Customers and Growing Your Business

All of your business strategy should come down winning and keeping customers.

Steve Tobak

· 5 min read

Why the 'Why' of the Sale Matters More Than the 'What'

Whether you're selling mattresses or any other product, think about why your customers are there.

Jeff Shore

· 3 min read

6 Secrets to Sales Success Hidden in a Girl Scout Cookie

Those little entrepreneurs have been on to something for decades. Apply these sweet lessons to your business.

Stacey Alcorn

· 4 min read

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.

Derek Miller

· 8 min read

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.

Kate Taylor

· 5 min read

How to Develop and Evaluate Your Startup's Value Proposition

It's not enough to be able to do, make or provide something: It must be worth something to potential customers

Jon Elvekrog

· 5 min read