Unique Selling Proposition
News and Articles About Unique Selling Proposition
Marketing Bootcamp ![Robert W. Bly]()
How to Convince Customers to Buy From You and Not the Competition
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
Marketing Bootcamp ![Robert W. Bly]()
How to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
Make More Happen ![Kedma Ough]()
5 Ways to Determine Your Authentic Claim to Fame
Your elevator pitch summarizes what you're selling. Now summarize your achievements so people have the confidence to buy from you.
Make More Happen ![Dorie Clark]()
How to Separate Yourself From the Competition
In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.
Niche ![Zeynep Ilgaz]()
5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market
First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.
Make More Happen ![Steve Tobak]()
The Secret to Winning Customers and Growing Your Business
All of your business strategy should come down winning and keeping customers.
Sales ![Jeff Shore]()
Why the 'Why' of the Sale Matters More Than the 'What'
Whether you're selling mattresses or any other product, think about why your customers are there.
Sales Strategies ![Stacey Alcorn]()
6 Secrets to Sales Success Hidden in a Girl Scout Cookie
Those little entrepreneurs have been on to something for decades. Apply these sweet lessons to your business.
Marketing Bootcamp ![Derek Miller]()
The Rise of Inbound Marketing and the Death of the Cold Call
Why an "outbound" focus could be costing you sales prospects.
Starting a Business ![The Staff of Entrepreneur Media, Inc.]()
3 Ways to Discover Your Unique Selling Proposition
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
Marketing Bootcamp ![Kate Taylor]()
Quiznos Is Pulling the Plug on TV Ads. Here's Why.
As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
Business Optimization ![Jon Elvekrog]()
How to Develop and Evaluate Your Startup's Value Proposition
It's not enough to be able to do, make or provide something: It must be worth something to potential customers
Business Optimization ![Tanya Benedicto Klich]()
How to Highlight Your Product's Most Compelling Characteristics
Product descriptions can be as dry as toast – but they shouldn't be.
Marketing Bootcamp ![Tanya Benedicto Klich]()
Should You Join an Entrepreneur Club? Your Weekly Tips Roundup
A roundup of hot tips and strategies, tailored for small-business owners.
Before starting any business, entrepreneurs want to make sure they have a unique selling proposition (USP), which are reasons, presented by a seller, as to why one product or service is different from and better than that of the competition. Unless the seller can pinpoint the USP, he or she will have a difficult time targeting sales and distinguishing the company and/or product from its competitors.
How to pinpoint your USP: To identify your USP, you can start by asking yourself these questions:
- What makes your product distinctive and valuable?
- What makes you, the seller, credible?
- Why should the customer buy what you, the seller, is offering?
- Why should the customer act now?
- Why should customers switch from the competitors to your company?