Unique Selling Proposition

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.

Lenny Johnson

3 Insanely Easy Ways to Double Your Sales

It's easier to double sales by doubling the amount of an average sale than to double the number of those closed.

Marc Wayshak

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.

Perry Marshall

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.

Robert W. Bly

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.

Robert W. Bly

5 Ways to Determine Your Authentic Claim to Fame

Your elevator pitch summarizes what you're selling. Now summarize your achievements so people have the confidence to buy from you.

Kedma Ough

How to Separate Yourself From the Competition

In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.

Dorie Clark

5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market

First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.

Zeynep Ilgaz

The Secret to Winning Customers and Growing Your Business

All of your business strategy should come down winning and keeping customers.

Steve Tobak

Why the 'Why' of the Sale Matters More Than the 'What'

Whether you're selling mattresses or any other product, think about why your customers are there.

Jeff Shore

6 Secrets to Sales Success Hidden in a Girl Scout Cookie

Those little entrepreneurs have been on to something for decades. Apply these sweet lessons to your business.

Stacey Alcorn

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.

Derek Miller