Unique Selling Proposition

The 3 Questions You Must Answer to Make Your Brand Stand Out
Differentiation

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
Lenny Johnson | 5 min read
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It's easier to double sales by doubling the amount of an average sale than to double the number of those closed.
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A Rant Could Be Your Best Sales Pitch

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How to Convince Customers to Buy From You and Not the Competition

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
Robert W. Bly | 7 min read
How to Create a Positioning Statement That Stands Out

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.
Robert W. Bly | 4 min read

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Before starting any business, entrepreneurs want to make sure they have a unique selling proposition (USP), which are reasons, presented by a seller, as to why one product or service is different from and better than that of the competition. Unless the seller can pinpoint the USP, he or she will have a difficult time targeting sales and distinguishing the company and/or product from its competitors.

How to pinpoint your USP: To identify your USP, you can start by asking yourself these questions:

  • What makes your product distinctive and valuable?
  • What makes you, the seller, credible?
  • Why should the customer buy what you, the seller, is offering?
  • Why should the customer act now?
  • Why should customers switch from the competitors to your company?
More tips for your USP in starting a business and marketing can be found in “The 6 Essential Elements of a Powerful Unique Selling Proposition” and “The Key to Successful Marketing: Your Unique Selling Proposition.”