10 Telling Examples of the Power of B2B Influencer Marketing
B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.
9 Top Social Media Influencers Marketers Need to Follow
Mention from the influencers legions of people respect is the biggest boost a marketer can get.
3 Qualities to Look for in a Social Media Influencer
Snoop Dogg as an influencer for your female fitness product? Um, no.
If You Can't Beat 'Em, Join 'Em: Why Two Competitors Joined Forces in the Fight to Beat Cancer
Sometimes it makes sense to merge with your competition. Yael Cohen Braun and Julie Greenbaum didn't always think so, but they do now.
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
After the Kickstarter Campaign: 3 Lessons for Startup Newbies
For the last year, college buddies Jake Huston and Vincent Ko have been building a startup together. Here's a look at what they have learned and where they are going.
How to Make the Most of a First Meeting With an Influencer
Making friends with people who can help you, and in turn making friends with people you can help, is big part of growing your career or business.
Young 'Trep on Launching 25 Businesses in 25 Weeks: 'I'm Loving Every Second'
We checked in with 29-year-old Colin Grussing, who announced an ambitious plan in March to launch a new business every week for the next year.
Lessons from a Food-Tech Startup: Big Data Isn't Just a Buzzword -- It Can Be Your Secret Weapon
Pop-up meal company Dinner Lab owes its blockbuster success to its savvy analysis of information from its consumers.
7 Secrets From the Man Who Turned a Kickstarter Flop Into the Most Successful Campaign Ever
The first time Ryan Grepper took his tricked-out cooler idea to Kickstarter, he failed to make his $125,000 goal. The second time, his cooler became the most funded project in Kickstarter history. Here's what he learned.