Influencers - Tech's Biggest Disruptors Raking in Big Bucks on YouTube

From Carry Minati to Nitibha Kaul, Ashna Shroff to Ankush Bahuguna and Ranveer Allahbadia, influencers are taking the tech-savvy world by storm

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Entrepreneur India spoke with India's top influencers in a candid conversation to learn more about their idea of success, how they use technology to make money, how the consumption of content has changed and what it means for India.


Carry Minati has 7.5 Million subscribers on YouTube, only second next to the biggest influencer in India Bhuvan Bam. Unlike Bhuvan, Carry is 20 years old making him the youngest influencer to achieve this height of popularity. He has a very simple success mantra, and he thinks being an influencer takes a lot of patience.


Nitibha Kaul is a fashion influencer and came to limelight for participating in India's popular show Bigg Boss 10. TV is closest to Nitibha's heart and she believes the influencers in India are only scratching the surface. With her faith in influencer market, she is among the corporate employees of Google to have left her job to pursue her passion.


Ranveer has been known for his fitness & lifestyle videos and has more than 2 million subscribers. He has now turned into a digital entrepreneur with his brands BeerBiceps & Monk-E.


Aashna Shroff is among the most followed lifestyle bloggers in the country. She believes one's social media must reflect their personality and being consistent is the key to succeeding. Her simple message to women is Start NOW!


Ankush is an entertainment content curator. He thinks you have to have influence to become an influencer. Having working in the content space, he understands content is king and loves to explore relatable content for his subscribers.


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