1997s Hottest Businesses

Web Site Design

In light of the Internet's promise to place a company's products, advertising and marketing materials in front of millions of customers, it seems every business on the planet either has a Web site or wants one. That's why opportunities for firms that create graphics and content for Web pages are simply outta site.

"Businesses are continuing to learn how to use the Web," says Don Heath, president of The Internet Society, which seeks global cooperation and coordination for the Internet. "That means good Web site design companies that can provide excellent graphics and content are going to be important."

Market research firm O'Reilly & Associates estimates 40 percent of large companies and 25 percent of medium-sized and small businesses have either developed or plan to develop Web sites. Revenues are also coming from companies with poorly designed Web sites that need to be revamped. And because Web site design firms aren't limited by geography, the world market is in their grasp.

But while the Internet offers a huge audience, Web site entrepreneurs must market intensely to get their attention, says Heath. Another key? Learn more than just the technical aspect of the business. MacDonnell Ulsch, senior vice president of O'Reilly & Associates' Online Research Division, advises, "A Web site developer also has to be a management consultant so he or she can develop a site that reflects the mission, goals, culture and personality of the organization--not the Web site developer."

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: 1997s Hottest Businesses.

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