Super Markets

Hot Stuff

These days, many U.S. small-business owners are finding the best and fastest way to grow their businesses is to export their products and services to foreign countries. It may not be for everyone, but exporting can boost the bottom line of many thriving domestic companies.

According to the Department of Commerce's International Trade Administration, the ripest products for exporting include paper products, electric and electronic equipment, chemical products, apparel, industrial machinery, computers, and agricultural and livestock products.

Some items, such as computers and peripherals, are hot almost everywhere. In Canada, for instance, the demand for personal computers skyrocketed between 1994 and 1995. Casual clothing with a U.S. flavor, such as surfwear or items bearing American logos, are also popular worldwide.

No matter what your business, however, experts agree there's sure to be a country out there that will welcome your product or service.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Super Markets.

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