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Super Markets

The Association of Southeast Asian Nations (ASEAN)

Comprised of Brunei, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, the ASEAN countries are hungry for U.S. products and services.

Indonesia's GDP alone, at $143 bil-lion, is the largest in Southeast Asia, and the country has one of the 10 fastest-growing economies in the world. U.S. companies looking to penetrate Indonesia have an advantage if their specialties are telecommunications or energy. Energy-related imports from the United States, valued at $119 million in 1991, are estimated to grow to $162 million by 2000. Other burgeoning industries in Indonesia are transportation, environmental, manufacturing, telecommunications, health technology and infrastructure.

U.S. exports to the ASEAN countries are pretty impressive: $15.3 billion to Singapore, $8.8 billion to Malaysia; $6.7 billion to Thailand, $5.3 billion to the Philippines, $253 million to Vietnam and $190 million to Brunei.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Super Markets.

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