Designing For The Web

The Commercialization Of The Internet

A decade ago, if you told someone you ran a Web-site-design company, they'd look at you as if you were from Mars. The average person didn't even know the Internet existed. Cyberspace was considered a mysterious void explored by scientists and academicians.

Today the Internet is the high-tech topic of the day. A poll published by Business Week in April found that 40 million people--twice as many as last year--use the Internet, the Web or both. It's no wonder the business world is aggressively taking advantage of the Internet. It represents a potential multibillion-dollar marketplace where companies can communicate and sell products and services.

The best part is the Internet has created incredible new business opportunities, including Web-site design. If you intend to do business in today's competitive marketplace, an Internet address is almost as important as a phone number. Your Web site can be considered your company's online brochure, telling visitors about your business. And its home page, the critical point of contact for the outside world, is the directory guiding visitors to the products, services, policies and other details of your company. The array of opportunities can be intimidating, but getting started on the right foot can make all the difference. Due out this month, The Geek's Guide to Internet Business Success (Van Nostrand Reinhold, $22.95, 800-842-3636), by Bob Schmidt, provides tips on everything from establishing your business and setting prices to finding and keeping customers.

Contact Sources

Bent Media Inc., (504) 522-0163, http://www.bentmedia.com

McLain Web Design, (603) 357-7774, http://www.avsweb.com/jbm/

Michael Stoner, (609) 497-0339, mstoner@lipmanhearne.com

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This article was originally published in the August 1997 print edition of Entrepreneur with the headline: Designing For The Web.

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