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Pet Projects

5 ways to unleash profits in the $10 billion pet industry.

Fifty-nine percent of all American households have pets, according to the American Veterinary Medical Association. This translates into $10 billion per year in revenues for pet-related businesses, and animal-loving entrepreneurs are discovering more and more products and services to keep the industry growing. Here's a rundown of five hot pet businesses to start now.

Karen Roy is a freelance business writer in Richmond, California.

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This article was originally published in the May 1998 print edition of Entrepreneur with the headline: Pet Projects.

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