Kidding Around

Hook, Line And Sinker

Do you need more customers? Take a tip from entrepreneur Michelle McCullers, who landed five new clients in one week.

McCullers' AdCo2000 Marketing sends clients' e-mail ads to 150,000 Internet users each week and submits clients' Web-site addresses to up to 500 search engines.

"My business has been growing since I decided to make at least one new marketing effort each day," says the Warner Robins, Georgia, entrepreneur.

Her secret to success: a marketing plan tailored to her industry. "I offer free links on my Web page for all women in business, and I placed ads on these and other free classified sites. By using the replies from those classifieds, I built my database of potential clients."

Online networking was an important part of the mix. "I belong to online mailing lists for work-at-home moms and single parents who own homebased businesses," says McCullers. "I've also started my own mailing list, The Home Office, which is growing rapidly."

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