Smart Ideas 07/06 Cell phone covers, bachelor party adventure trips and more.
By Entrepreneur Staff •
Creature Comforts
What: Plush toy cell phone covers
Who: Julian Parry of Fun Friends
Where: Sarasota, Florida
When: Started in 1999
With cell phones becoming more ubiquitous, Julian Parry thoughtthe market could use some dressing up.
In 1998, while on a fishing trip in Cape Town, South Africa,Parry, 36, noticed the captain had a lobster plush toy fit snuglyaround his cell phone. The next year, Parry started researching andworking with a designer, choosing fabrics and designs that matchedhis vision: lovable stuffed animals that fit around cellphones.