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Deals On Wheels Getting a luxury rental car takes planning.

By Christopher Elliott

Opinions expressed by Entrepreneur contributors are their own.

Persuading a car rental agency to give you an upgrade can be asdifficult as upgrading from economy to business class on a flight.With profits soaring at most rental agencies, managers aren'tgiving up any more than they have to.

"The big car rental companies are cutting costs in allareas--including promotions and giveaways," says Darrin Deanyof Northbrook, Illinois-based corporate travel agency BTI AmericasInc.

That doesn't mean you should expect to get stuck in thattiny box your travel agent booked. "There are still ways toget an upgrade," says Lauren Garvey of Park Ridge, NewJersey-based Hertz.