Running a business online means that your business needs to have an effective website, but often overlooked by businesses is the importance of the Web server. The Web server that houses your website is as important as the look and feel of your website. So how do you choose a web host, and do you need more than just a host?

Consult With Your Developer
Before you decide which hosting service to use, I recommend discussing the details and functionality of your website. Understanding how your website will be developed and how supportive your development firm is will help you decide what hosting firm to use. If you already have a website, discuss with your developer the traffic and bandwidth to understand what you may need for growth. Once you are educated on the type of structure that will be used to build your website or needed to grow your website, you can research the firms recommended by your developer as well as hosts you may already have in mind. You may need to graduate from a shared hosting service, which leads us to looking inward.

Look at Your Business Needs
How much support do you think you will need from your hosting company? If you're creating the website yourself or hiring a temporary contractor for the project, you may want to look at a host that provides more service support. Every hosting company has a support department, but what they consider support may differ from what you have in mind. If you're a solopreneur, you may want a firm that can help install applications. This is a task often performed by outside developers, but some hosting companies will provide this level of support -- for a price.

Uptime of your website is something most hosting firms market, but what about backups? Backups are not only needed when a site goes down, but also when someone makes an error. I can't begin to tell you how many people have accidentally renamed or overwritten a file and needed a backup restored. How quick is your host to respond to your needs? Response time can have a huge impact on any business and this is something to consider when reviewing your host. But response time and resolution time are two different things. Be sure to explore both. Don't get caught up in the marketing message; understand how firms escalate tickets and solve problems.

How Many Sites Do You Have?
It is not uncommon for marketing purposes to have more than one website. If you have more than one website, do you want a separate hosting account per site or a VPS? Virtual private servers can be a great solution to control the management of many websites, and will give you or your developer a root-level connection to handle installing Web services. VPS environments also you provide you with a hybrid of shared and dedicated applications, and, depending on the provider, a different level of support and resources.

Your website location matters both in terms of supporting you as a business owner and delivering a fast experience for your customers. Make sure to choose a quality solution that fits both objectives.