Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
Real housing affordability comes from reducing the hidden costs, duplicated work and unclear pricing that drain people long before closing day — and proptech is finally giving consumers the clarity they need to navigate the process with confidence instead of stress.