Building a Business on Regifting With Shift My Gift, recipients can donate the money Aunt Gladys wanted to spend on them instead of having to find space for yet another useless tchotchke.
By Gwen Moran •
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What it is
Shift My Gift is a web-based service that allows registered users to transfer money to worthy causes--money that would otherwise have been spent on gifts. Donations are processed online through Network for Good, a Bethesda, Md., nonprofit organization. Through a partnership with GuideStar, a nonprofit reporting agency, users can access a database of more than 1.8 million IRS-recognized nonprofits and choose where they want the cash to go.
How it started
After hiking through some of Nepal's poorest regions, Blair Souder returned to his Lincoln University, Pa., home just in time for Black Friday, the post-Thanksgiving retail frenzy. Although the people in Nepal had very little, they "were very connected and seemed to be living in happiness and peace, as far as I could see," Souder says. It was a stark contrast to the shopping craze that kicks off the December holiday season in the States.
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