Pinterest may be the third largest social media site after Facebook and Twitter, but it's still a relative newcomer to the scene. Businesses are actively searching to create boards and pins that inspire customers and promote their brands. From integrating with other social media to pin placement to image creation, there is a learning curve for many companies getting started on Pinterest.
The author is an Entrepreneur contributor. The opinions expressed are those of the writer.
Karen Leland is an author and president of Sterling Marketing Group, a marketing and brand-strategy firm based in San Rafael, Calif. Her book, Ultimate Guide to Pinterest for Business, is available at entrepreneurbookstore.com and other booksellers. Find Leland on Pinterest.