Stop Wasting Your Time and Learn to Delegate Rather than wasting your time on tasks that don't help grow your business, follow these steps to help let go of control of the things that don't matter.

By Stephanie Vozza

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

lifehacker.com

When you're an entrepreneur, your business is like your baby. Delegating or outsourcing tasks can sometimes be difficult because no one can do things as well as you. Right?

Wrong, says Jordan Cohen, a productivity expert at PA Consulting Group, a London-based management consulting firm: "At some point, every entrepreneur will hit a point where they can't do any more and do it well," he says.

In a study for Harvard Business Review, Cohen and Julian Birkinshaw, a professor of strategy and entrepreneurship at London Business School, interviewed executives at 39 companies in the United States and Europe and found that 41precent of their day was filled with activities that could be competently handled by others.

"We've been socialized with the idea that completing a task is an accomplishment," says Cohen. "But in today's business world, an entrepreneur's time can be better served by doing the tasks that matter most to the success of their business and delegating the rest."

Finding the right people and trusting them with your brand can feel risky. Cohen offers these three easy steps to become a better delegator:

1. Put outsourcing infrastructure in place before it's needed.
Entrepreneurs often look for help when they're time crunched or overwhelmed, but this is not the best time to find an outsourcing option, says Cohen. Instead of making decisions under stress, research good alternatives for delegating or outsourcing before you need them. For example, train staff members to take over new tasks, or find and interview consultants that you can call upon when needed.

"The more time you are able to invest in setting up your options, the more robust the solution will be," says Cohen.

Related: Your Secret to Success? Be More Selfish

2. Put delegating on your calendar.
When you review your calendar and to do list, Cohen says to look at meetings and tasks with a critical eye.

"What tasks do you have to do yourself and what could you have others do?" asks Cohen. Tasks that have low value for your customers and are time-consuming -- such as bookkeeping or administrative tasks -- are ideal tasks to outsource.

"You are in the best position to determine what you have to do," says Cohen. "Use good judgment, but don't get caught up in a way of working that isn't productive."

3.Then test the waters.
Once you identify tasks that are good for outsourcing, start small. Cohen suggests starting with something that isn't complex or urgent. Instead, experiment with low importance things. For example, hire a graphic design firm to turn your presentation into a PowerPoint presentation -- but don't start with your most important sales pitch.

"Things rarely work perfectly the first time," he says. "The idea is to get comfortable with delegating. It takes practice, but it gets easier over time."

Related: How to Get Everything Done By Doing Less

Stephanie Vozza is a freelance writer who has written about business, real estate and lifestyle for more than 20 years.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Barbara Corcoran Sounds Off on NAR Settlement: 'It's a Scary Time for Real Estate Agents'

The "Shark Tank" star took to Instagram to share her thoughts on Friday's ruling.

Side Hustle

Her 'Crude Prototype' and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

Elle Rowley experienced a "surge of creative inspiration" after she had her first baby in 2009 — and it wasn't long before she landed on a great idea.

Starting a Business

A Side Hustle Consultant Shares the Most Lucrative Gigs Right Now

Plus, he answers the side hustle questions he gets most often from clients.

Starting a Business

She Never Wanted to Start a Business, But Chronic Insomnia Was Motivation — Here's How She Achieved $20 Million in Sales and 8 Hours of Sleep a Night

Dr. Kathrin Hamm, founder and CEO of sleep-wellness company Bearaby, wanted to find a solution for her sleeplessness — and the products on the market weren't cutting it.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.