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The Innovators

Amazon Just Bought a Video-Game Company

Amazon Just Bought a Video-Game Company
Image credit: Shutterstock

The Innovators


WE CELEBRATE AND ENCOURAGE INNOVATION.

Innovators push the boundaries of the known world. They're change agents who are relentless in making things happen and bringing ideas to execution.

Amazon increasingly wants to be your everything: where you buy toilet paper, watch movies and -- it hopes -- where you will go for online games.

The Seattle-based tech juggernaut has acquired Double Helix Games, the maker of video games like Killer Instinct, according to an emailed statement from Amazon.

Related: Game On: China Lifts 14-Year Ban on Video Game Consoles

Irvine, Calif.-based Double Helix Games has been around for close to two decades and is the result of the merger of two legendary gaming shops: Shiny Entertainment, which made games like Earthworm Jim, Sacrifice, MDK and Enter the Matrix; and The Collective, which made games like Indiana Jones and the Emperor’s Tomb, Star Wars Episode III: Revenge of the Sith, and Buffy the Vampire Slayer.

“Amazon has acquired Double Helix as part of our ongoing commitment to build innovative games for customers,” said Rena Lunak, an Amazon spokesperson, in an emailed statement. Lunak would not respond to questions as to how much the deal was worth or where a conjoined staff would be headquartered.

Related: Zynga Makes Its Biggest Buy Yet, Announces Fresh Round of Layoffs

Neither would Lunak respond to an inquiry as to why Amazon would make this purchase. That said, Amazon has been rumored to be gearing up to release its own gaming console.

The online retail giant does have a gaming arm and hires gaming staff in Seattle, San Francisco and Irvine. Late last year, Amazon Game Studios released a game called “Air Patriots,” a defense game that is optimized for mobile devices

Related: 3 Things Entrepreneurs Can Learn From Video Games

Catherine Clifford is a senior writer at Entrepreneur.com.

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