Across the globe, people between the ages of 18 and 36 check their phone 43 times a day on average, according to a survey of 1,800 millennials conducted by web analytics company SDL. And while those young, plugged-in consumers are largely connecting with brands on social media, they are not impressed by quantity; they want to see specific, targeted, short and sharable content.
And here’s the other side of the hyper-obsessed smartphone checking culture: Millennials want you to get back in touch with them quickly. There is very little patience in the always-connected world we live in now.
Take a look at the infographic below for more insight into the results of the marketing survey from SDL.