You can be on Entrepreneur’s cover!

How to Make Your Customers Feel Valued When your customers feel valued, they stay loyal to your business.

By Ceren Cubukcu

entrepreneur daily

This story originally appeared on Personal Branding Blog

Shutterstock

When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by sharing your business to their friends and co-workers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them feel special. Below are five ways to do so.

Related: 5 Reasons Why Your Employees Are Quitting

1. Say "thank you."

Express your appreciation and thank your customers for doing business with you. You can thank them by sending a card on holidays or a coupon via email for their next purchases. Also, don't forget to celebrate your customers' birthdays or anniversary days if you have this information. Doing business is not always about bringing in new customers but also about keeping the existing ones. Therefore, make your customers feel remembered.

2. Pay attention.

Pay attention to your customers' inquiries. Customers can use a variety of channels to communicate with you -- you need to track all of them and be responsive. The rule of thumb is to solve the customers' problems within 24 hours. Also, you always need to have a staff available during business hours to answer customers' calls; you can also take advantage of some automated tools to respond emails, chat messages or social media messages.

Related: The 4 Most Common Workplace Worries and How to Overcome Them

3. Listen to feedback.

Try to find out what your customers like and dislike by listening to their inquiries and feedback. If you can update your product or service according to your customers' needs, then, you can be a more successful business. Moreover, let them know that you are releasing a new product or service that will cater to their needs to make them know that their opinions are being taken into account.

4. Use CRM.

Take advantage of the CRM tools and create a VIP list of customers. You can give these VIP customers special discounts or host an event just for them. Having a VIP list is a must for every business in order to thank the customers who give you the most business.

Related: 5 Phrases You Should Avoid Saying at Work

5. Be presentable

Always be presentable as a business. This means that your workspace and employees should be clean, neat and professional. If you have an online business, your website and mobile app should always be updated with the latest technology.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Money & Finance

5 Simple Wealth-Building Tips For This Generation's Forward-Thinkers

Explore practical finance tips for young professionals striving to overcome economic challenges.

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.