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Carvel

2014 Franchise 500
#110
At a Glance

Products & Services: Ice cream, ice-cream cakes

Number of Locations: 447

Total Investment: $249.4K - $364.6K

Founded: 1934

Began Franchising: 1947

About Carvel

In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores.

Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.

Franchise Units

Year U.S. Canadian International Company Owned
2014 400 0 47 0
2013 411 0 39 11
2012 400 0 39 12
2011 399 0 35 15
2010 417 0 41 18
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $249,375 - $364,550
Franchise Fee: $30,000
Ongoing Royalty Fee: $2.22/gallon
Term of Franchise Agreement: 20 years, renewable
Veteran Incentives: $10,000 off franchise fee
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $100,000
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 6. Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days. At franchisee's location: 5 days. Additional training annually
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Broadcast media

Franchise Ranking History

Franchise 500®: #110 (2014), #161 (2013), #199 (2012), #227 (2011), #280 (2010),
America's Top Global: #137 (2013), #157 (2012), #178 (2011),

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