Edible Arrangements Int'l. Inc.

Floral-like designs from sculpted fresh fruit

Background

Founded: 1999 Franchising since: 2000
At age 17, Tariq Farid borrowed $5,000 from his parents to buy a flower shop in East Haven, Connecticut, and within two years, he was running four flourishing stores. But after seven years as a florist, he came up with a new idea--bouquets you can eat. He and his brother Kamran opened their first Edible Arrangements store in 1999, creating, selling and delivering bouquets of fresh fruit sculpted to look like flowers.

Edible Arrangements began franchising in 2001. In 2006, they launched an add-on concept, Frutation, which gives franchisees the opportunity to offer fruit salads, smoothies and juices to go, alongside their fruit bouquets.

Address:
95 Barnes Rd.
Wallingford, Connecticut 06492
Phone:
(888)727-4258


Franchisor is a privately-held company with 50 employee(s); 7 employee(s) in franchise department.

Franchise Units
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 745 36 6 3
2008 753 36 6 3
2007 531 20 3 1
2006 280 11 0 1

Where Seeking Franchisees
Nationwide
Worldwide

Exclusive territories available.

Costs and Fees

Total investment: $154,920 - $298,005
Franchise fee: $25,000
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Cash liquidity requirement: $0
Business Experience:
  • General business experience

Operations
  • 12% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 4
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 1 week
  • At franchisee's location: 1 week
  • On-the-job training : 1 week

Ongoing Support
  • Toll-free phone line
  • Internet
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Rankings

Franchise 500® rank:
#48 (2010); #40 (2009); #49 (2008); #56 (2007); #180 (2006);

Fastest-Growing Franchises:
#64 (2010); #21 (2009); #12 (2008); #15 (2007); #76 (2006);

America's Top Global Franchises:
#41 (2010); #35 (2009); #42 (2008); #62 (2007); #152 (2006);


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