Edible Arrangements Int'l. LLC

#40

At a Glance

Products & Services: Floral-like designs from sculpted fresh fruit

Number of Locations: 1,068

Total Investment: $152.8K - 276.94K

Founded: 1999

Began Franchising: 2000

About Edible Arrangements Int'l. LLC

At age 17, Tariq Farid borrowed $5,000 from his parents to buy a flower shop in East Haven, Connecticut, and within two years, he was running four flourishing stores. But after seven years as a florist, he came up with a new idea--bouquets you can eat. He and his brother Kamran opened their first Edible Arrangements store in 1999, creating, selling and delivering bouquets of fresh fruit sculpted to look like flowers.

Edible Arrangements began franchising in 2001. In addition to the company's signature fresh fruit arrangements, the product line has expanded to include chocolate-dipped fresh fruit, fruit salads, fruit sundaes, beverages and other "grab and go" products.

Franchise Units

Year	U.S.	Canadian	International	Company Owned
2013	961	66	39	2
2012	915	65	35	5
2011	863	57	24	2
2010	804	52	15	4
2009	745	36	6	3

Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $152,798 - $276,943
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable

Financial Requirements

Net Worth: $250,000
Liquid Cash Available: $75,000

Operations

60% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 - 7. Absentee ownership of franchise is NOT allowed..

Financing Type	In-House	Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 1 week. Web-based training & computer-based video learning prior to opening

Ongoing Support: Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives

Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,