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Learning Express

2012 Franchise 500
#392
At a Glance

Products & Services: Specialty toy store

Number of Locations: 137

Total Investment: $209.5K - 298K

Founded: 1987

Began Franchising: 1990

Private Owned

Franchise Units

Year U.S. Canadian International Company Owned
2011 137 0 0 0
2010 150 0 0 0
2009 140 0 0 0
2008 131 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $209,500 - $298,000
Franchise Fee: $35,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $100,000
Operations
32% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 10 - 10. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters. Available at franchisee's location. At certified training center
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations,
Marketing Support: Ad slicks,
Other marketing support: Catalogs, signage, email campaigns

Franchise Ranking History

Franchise 500®: #392 (2012), #206 (2011), #238 (2010), #261 (2009), #343 (2008),

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