Yogen Fruz

At a Glance

Products & Services: Frozen yogurt, soft-serve ice cream

Number of Locations: 1,012

Total Investment: $135.7K - $472.2K

Founded: 1986

Began Franchising: 1987

About Yogen Fruz

Brothers Michael and Aaron Serruya started their own frozen yogurt shop, Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. In 1989, they expanded into the United States and now have locations operating around the world in both traditional and nontraditional locations. The company also owns I Can't Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's Ice Cream, Yogurty's, Jamba Juice Canada and Java Coast Fine Coffees.

Franchise Units

Year U.S. Canadian International Company Owned
2015 109 171 725 7
2014 118 218 785 8
2013 99 217 752 5
2012 66 171 703 4
2011 61 263 647 3
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $135,679 - $472,179
Franchise Fee: $25,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 7-10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $40,000 - $75,000
5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 4 - 7. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week.
Ongoing Support: Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #500 (2014), #352 (2013), #235 (2012), #114 (2011),
Fastest-Growing: #36 (2014), #79 (2012),
America's Top Global: #38 (2015), #36 (2013), #183 (2012), #96 (2011),

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