Yogen Fruz

#352

At a Glance

Products & Services: Frozen yogurt & soft-serve ice cream

Number of Locations: 944

Total Investment: $135.68K - 472.18K

Founded: 1986

Began Franchising: 1987

About Yogen Fruz

Brothers Michael and Aaron Serruya started their own frozen yogurt shop, Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. In 1989, they expanded into the United States and now have locations operating in 25 countries around the world in both traditional and nontraditional locations. The company also owns I Can't Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's Ice Cream, Yogurty's, Jamba Juice Canada and Java Coast Fine Coffees.

Franchise Units

Year	U.S.	Canadian	International	Company Owned
2012	66	171	703	4
2011	61	263	647	3
2010	36	263	589	4
2009	45	270	530	2

Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $135,679 - $472,179
Franchise Fee: $25,000
Ongoing Royalty Fee: 3%
Term of Franchise Agreement: 7-10 years, renewable

Financial Requirements

Net Worth: $150,000
Liquid Cash Available: $40,000 - $75,000

Operations

5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 4 - 7. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

Financing Type	In-House	Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week.

Ongoing Support: Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation

Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,