Yogen Fruz

Founded: 1986 Franchising since: 1987
Brothers Michael and Aaron Serruya, ages 19 and 20, wanted to buy a franchise, but no one would take a chance on them. So they started their own frozen yogurt shop,Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. Their brother, Simon, joined the company in 1989, the same year Yogen Fruz expanded into the United States.

Now based in Markham, Ontario, Yogen Fruz has more than 1,520 units across the world in both traditional and nontraditional locations. The company also owns I Can't Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's Ice Cream, and Java Coast Fine Coffees.

210 Shields Ct. Markham, Ontario L3R 8V2

Phone: (905)479-8762

Franchisor is a publicly-held company with 20 employee(s); 14 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	28	263	503	2
2008	7	263	407	2
2007	1	246	381	1
2006	1,706	805	2,806	10
2005	1,706	805	2,806	10

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.
Territory size: By state or county

Total investment: $133.1K-469.6K Franchise fee: $25K

Ongoing royalty fee: 6% Term of agreement: 7-10 years, renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $150K+
Cash liquidity requirement: $40K-75K
Business Experience:

• General business experience

Operations

• 5% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 4 - 7
• Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 1 week
• At franchisee's location: 1 week

Ongoing Support

• Meetings
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising

Franchise 500® rank:
#213 (2009); #98 (2008);

Fastest-Growing Franchises:
#43 (2008);

America's Top Global Franchises:
#164 (2009); #47 (2008);