Make Up Your Mind
Ann Graham Ehringer's Make Up Your Mind: Entrepreneurs Talk About Decision Making
The buck stops with you. As an entrepreneur, you're
undoubtedly called on to make decision after decision. But-and
let's be honest here-have you ever taken the time to analyze
your decision-making process?
Probably not. Which is where Ann Graham Ehringer's Make Up
Your Mind: Entrepreneurs Talk About Decision Making (Merritt
Publishing, $19.95 paper) comes in.
As you can surmise from its subtitle, Make Up Your Mind takes
the words out of small-business owners' mouths-and analyzes
them in their proper context. Don't get the wrong idea,
however: Despite the extensive research she obviously conducted,
Ehringer doesn't get in the way of letting entrepreneurs tell
their own stories.
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In the final analysis, Ehringer determines that two distinct
styles of decision-making exist-one that depends upon analysis
supported by feelings, and one led primarily by emotion backed with
data. Which decision-making style is yours? You make the call.
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