Sister Act
Working together is helping these women build a healthy franchise.
For sisters Nancy and Terri Dickman, a change in careers proved
the apple never falls far from the entrepreneurial tree. Nancy, 40,
an executive for AT&T Wireless, and Terri, 42, a forensic nurse
at a women's sexual assault clinic, were both looking to escape
high-stress jobs.
Inspired by their mother, who owns a fitness center with her own
sister, the two women teamed up and purchased a Contours Express
franchise—a women-only fitness and weight-loss center-in
April 2003. At the franchise, which is located in Longwood,
Florida, members move through a 29-minute aerobic and
strength-training circuit while listening to a prerecorded
audiotape. Nancy and Terri attended a five-day training class to
learn the equipment and safety procedures. They also learned some
tips on running a healthy business along the way.
"The biggest challenge of owning your own business is
marketing [to attract new clients]," Nancy says. Once women
see the program in action, she adds, the memberships seem to sell
themselves.
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Their franchise currently has 201 members, each paying a $149
enrollment fee and a $29 per month membership fee. With more
potential members signing up to get ready for swimsuit season,
Nancy and Terri are hoping to triple their 2003 sales by May
2004.