Sarah Pierce

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Starting a Business

5 Steps for Turning Your Invention Idea Into a Product

Got a great idea for an invention but not sure what to do with it? Follow these steps to turn your idea into a marketable product.

Starting a Business

From Dream Chaser to Dream Maker

Meet 3 entrepreneurs who never "made it big" until they started helping others reach the same dream.

Marketing

Convert Passers-By Into Purchasers

Take advantage of event crowds by getting people off the street and into your store.

Growing a Business

3 Perks That Work in Lieu of Raises

Keep employees happy with creative benefits they'll value more than money.

Marketing

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.

Business Ideas

Surviving a Seasonal Business

It takes a year-round effort to maximize profits in your peak season. Here are 4 principles to get you there.

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