When faced with a challenging business situation, how many times
have you thought "I wish I didn't have to figure this out
alone-I need an expert's opinion!" Problems present
themselves at unpredictable times and bring new questions: What
should my next business goal be? What step should I take next? What
is the best way to increase my sales?
To succeed, you don't need quick fixes. You need someone who
understands your goals, acts as a sounding board and provides
personal guidance-a mentor.
How can you inspire someone to mentor you? First, acknowledge
the fact that you need help. Then tap into others' expertise
by:
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1. Defining your unique challenge: As a business owner,
there are probably a number of challenges you face. Clearly define
your greatest one so you can discover the person with the right
skills to help.
2. Identifying the right person to help: Decide on an
expert whose advice you want and whom you respect. A mentor
doesn't have to be an authority-but he or she must have
experience in your field of business. Look to people you meet every
day. A colleague, a member of a professional organization or an
alumnus from your school may be great candidates.
3. Making an appointment with your potential mentor: Most
people are flattered to be asked to be a mentor and feel an
immediate inner sense of pride. Mentors are busy, so invite them to
coffee or lunch, and tell them your request. Clearly state your
goals and their expected time commitment. Listen to their needs,
and develop a plan that works for both of you.
4. Asking "bite-size" questions: When asking
for help, tell your mentor your main challenge and the actions
you've taken to resolve the issue. Avoid asking for too much
information; rather, ask a question that can be answered in a few
minutes. Don't ask "How do I develop a better marketing
campaign?" Instead, simply ask "What are three action
steps I can take right now to increase customer
awareness?"
5. Showing appreciation: Find a unique way to thank your
mentor for his or her help-a simple handwritten note works wonders.
Or donate your time to a charity he or she loves. During your
conversation, did your mentor express any of his or her own
challenges? If so, do some research, and share any tips you learn
with your mentor.
Mentors want to know their advice is productive and that
it's helping you advance toward your goals. So give them
updates on your progress every quarter via e-mail or a quick phone
call. If you let them know you're following their advice,
mentors will continue to help. Keep learning, and someday you may
be asked to be a mentor yourself.
Editor's note: Looking for our "Countdown to
Startup" series? We've compiled it into one easy-to-use
feature. Click here
to read it.
Speaker and consultant Romanus Wolter, aka "The Kick Start
Guy," is author of Kick Start Your Dream Business.