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Smart Ideas 12/05 Lucky wishbones, MP3 loading services and more

By Entrepreneur Staff

Wishful Thinking
What: Synthetic wishbones
Who: Ken Ahroni of Lucky Break Wishbone Corp.
Where: Seattle
When: Started in 2004

Imagine celebrating as your company's products aredestroyed. Ken Ahroni, founder of Lucky BreakWishbone Corp., does just that-and he even joins in on the fun.He has personally snapped a few hundred of his company'ssynthetic wishbones. "There are literally no defectives,"he says. "They are meant to break!"

Ahroni, 53, comes from a family that understands holidaytraditions. After college, he joined his family's importbusiness, which manufactured Christmas lights in Taiwan. Later, hecreated World Masters Inc., a consulting firm that aided factoriesin product development, working on such projects as increasing thecapacity of Christmas-light strings from 50 to 200 lights."When I'd go to a party, I never met anyone who did what Idid," he jokes.