Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
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National Small Business Week
Work on relationships and new initiatives will fall into place.
While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.
Sleep tight. The furniture is already assembled and you get to keep the sheets.
The video feature is a free and powerful tool for marketing.
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
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