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Nissan Tough Love, featuring Bret Michaels

Bret Michaels feels the love – really, really feels it – at the Nissan Testing Facility in Arizona. Nissan Commercial Vans. The tougher we test them, the more you love them.
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The Factor All Business Owners Must Understand
National Small Business Week

The Factor All Business Owners Must Understand

This CEO explains the one quality that he believes entrepreneurs need to study and master for success.
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Food Trucks Share Social Media Secrets
Marketing Edge

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
Turn to Tesla's Example in Steering a Startup to Success
Big Data

Turn to Tesla's Example in Steering a Startup to Success

Context, the sharing economy and big data are worth considering when strategizing about how to scale a small company.
This Anti-Luxe Lodging Startup Will Put You Up in a Half-Built Treehouse For $19
Business Unusual

This Anti-Luxe Lodging Startup Will Put You Up in a Half-Built Treehouse For $19

A new online service aims to find accommodations for brave, broke college students who are traveling.
To Win More Prospects, Stop Selling and Start Courting
Marketing

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
Marketing

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
How to Get More Interaction on Google+ (Infographic)
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Why You Must Message Customers as Thoughtfully as You Do Friends
Social Media

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.

How-To Guides

Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
5 Predictions About the Growing Power of Online Customer Reviews
Social Media

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Why Sales Professionals Will Never Go the Way of the Dinosaur
Marketing

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
The 3 Elements of an Irresistible Blog, Regardless of Your Budget
Social Media

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
Marketing

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Hello Kitty Bombshell: Kitty Is Not a Cat
Marketing

Hello Kitty Bombshell: Kitty Is Not a Cat

Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.
Facebook Says People Respond 20 Percent Faster Using Messenger App
Social Media

Facebook Says People Respond 20 Percent Faster Using Messenger App

The social network tries again to sell us on using its standalone messaging app.
Advice From 14 Experts for Getting Online Traction for Your Startup
Marketing

Advice From 14 Experts for Getting Online Traction for Your Startup

Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Not a Born Writer? You Could Still Master This Branding Skill.
Social Media

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
The Ultimate Guide to Outreach on Social Media
Social Media

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
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