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Nissan Tough Love, featuring Bret Michaels

Bret Michaels feels the love – really, really feels it – at the Nissan Testing Facility in Arizona. Nissan Commercial Vans. The tougher we test them, the more you love them.
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Worried About the Next Big Thing? Worry About This Instead.
National Small Business Week

Worried About the Next Big Thing? Worry About This Instead.

Work on relationships and new initiatives will fall into place.
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Food Trucks Share Social Media Secrets
Marketing Edge

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
Why Small Businesses Actually Have the Big-Data Advantage
Big Data

Why Small Businesses Actually Have the Big-Data Advantage

While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
MBAs for Hire, By the Hour
Business Unusual

MBAs for Hire, By the Hour

A startup raises nearly $5 million to match companies with the well-educated consultants they need.
Sprint Past the Competition With Location-Based Mobile Marketing
Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
To Better Help Businesses, Pinterest Unveils Improved Analytics Platform
Social Media

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
50 Favorite Online-Marketing Influencers of 2014
Marketing

50 Favorite Online-Marketing Influencers of 2014

These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
5 Reasons Why Social-Media Marketing Is Overrated
Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.

How-To Guides

10 Surprising Things You Should Know About Social Media (Infographic)
Social Media

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Think Like a Company's Marketing Director
Marketing

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
9 Elements of an Irresistible Business Pitch
Marketing

9 Elements of an Irresistible Business Pitch

Once you've mastered the essentials of your pitch, you can make it as unique as you and what you have to offer.
10 Tips for Hosting a Wildly Successful Event on a Tame Budget
Marketing

10 Tips for Hosting a Wildly Successful Event on a Tame Budget

Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Marketing

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
When Eating Out, Your Diet Goes Out the Window
Marketing

When Eating Out, Your Diet Goes Out the Window

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
Social Media

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
Craft an Effective 'About' Page in 3 Simple Steps
Marketing

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Are You Ready for a PR Firm?
Marketing

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
8 Simple But Critical Tips for Improving Your 'Online Newsroom'
Marketing

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
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