Marketing

Marketing Articles and Videos

4 Secrets to Multichannel Success
Sponsored Provided Content

4 Secrets to Multichannel Success

Navigate the complex world of online marketplaces to find new customers and build your business.
There's Now a Crowdfunding Campaign for a Permanent Cat Café in NYC
Business Unusual

There's Now a Crowdfunding Campaign for a Permanent Cat Café in NYC

Good news for cat lovers: a cat sanctuary and tea house is trying to open in NYC, if it can raise $65,000 in startup funds.
How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)
Social Media

How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)

Stats don’t lie. They just might not be telling the story you expect.
7 Advanced Ways to Improve Your Site's SEO
Marketing

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Hot New Social Network Ello Knocked Out By Cyber Attack... Already
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Fast-Growing Ello a Facebook Killer? Not So Fast.
Social Media

Fast-Growing Ello a Facebook Killer? Not So Fast.

There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.

How-To Guides

Skip the Reluctant Customers. Start Resonating With the Right Crowd.
Marketing

Skip the Reluctant Customers. Start Resonating With the Right Crowd.

You don't want the clients that are hard sells.
Want Clickable Images? Check Out These 6 Tips.
Marketing

Want Clickable Images? Check Out These 6 Tips.

The images you choose image can make the difference between someone clicking on a post or passing it up completely.
New Details Emerge About Facebook's 'Buy' Button
Social Media

New Details Emerge About Facebook's 'Buy' Button

Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
10 Things Nobody Tells You About Google AdWords
Marketing

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.
The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint
Marketing

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.
Marketing

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.
How to Build a Strong Social-Media Presence
Social Media

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
How to Leverage a Celebrity Like Giuliana Rancic to Build a Business
Marketing

How to Leverage a Celebrity Like Giuliana Rancic to Build a Business

Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.
5 Tips for Designing Your Website to Serve Every Customer Individually
Marketing

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
5 Rules for Using Push Technology to Your Advantage
Marketing

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
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