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This Startup Aims to Be the Tesla of Mattresses
BUSINESS UNUSUAL

This Startup Aims to Be the Tesla of Mattresses

BY Geoff Weiss
New York-based startup Casper is looking to bring some transparency -- as well as vertical integration -- to the $13 billion mattress industry.
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

BY
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
April 23, 2014 in Marketing
An Entrepreneur's Social-Media Plan for Success

An Entrepreneur's Social-Media Plan for Success

BY
For those just jumping on the social-media bandwagon, here are a few tips on getting started.
April 23, 2014 in Social Media
What Types of Photos Should You Share on LinkedIn?

What Types of Photos Should You Share on LinkedIn?

BY
Looking to bolster your LinkedIn profile? You can now add photos from your phone.
April 22, 2014 in Social Media
5 Content Pieces You Can Create in 5 Minutes Or Less

5 Content Pieces You Can Create in 5 Minutes Or Less

BY
Pull out these ideas when you find yourself in a time crunch but need new content.
April 22, 2014 in Marketing
Why Your Brand Should Be Posting on Facebook on Fridays

Why Your Brand Should Be Posting on Facebook on Fridays

BY
Make sure your business capitalizes as users start to check out on Fridays.
April 22, 2014 in Social Media
Instagram Improves 'Explore' Tab: What It Means for You

Instagram Improves 'Explore' Tab: What It Means for You

BY
Get ready to see more photos that are relevant to your interests.
April 22, 2014 in Social Media
Should You Focus on SEO or Pay-Per-Click Marketing?

Should You Focus on SEO or Pay-Per-Click Marketing?

BY
What does each do, and what are pros and cons of each approach?
April 22, 2014 in Marketing
The Ethics Coach on Handling Social Media Attacks

The Ethics Coach on Handling Social Media Attacks

BY
How do you respond when an employee lashes out on Twitter?
April 21, 2014 in Social Media
8 Writing Strategies for People Who Say They Can't Write

8 Writing Strategies for People Who Say They Can't Write

BY
Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
April 21, 2014 in Marketing
Here's What Happens When Facebook Advertising Fails

Here's What Happens When Facebook Advertising Fails

BY
As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
April 21, 2014 in Social Media
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

BY
Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
April 21, 2014 in Social Media
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

BY
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
April 21, 2014 in Marketing
How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic)

BY
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
April 21, 2014 in Social Media
How Often Should I Update My Website?

How Often Should I Update My Website?

BY
Despite what you may have heard, for many businesses, daily updates don't make sense.
April 19, 2014 in Marketing
3 Social Media Marketing Plans for Every Startup Budget

3 Social Media Marketing Plans for Every Startup Budget

BY
You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
April 19, 2014 in Marketing
WATCH: Dads Get Their Own #WorldsToughestJob Video

WATCH: Dads Get Their Own #WorldsToughestJob Video

BY
YouÂ’ve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
April 19, 2014 in Social Media
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