Marketing

Marketing Articles and Videos

To Compete With Giants, 'Bring Your Small-Business Game'
National Small Business Week

To Compete With Giants, 'Bring Your Small-Business Game'

Boston Beer Company, the maker of Samuel Adams, is the leader of the craft beer movement. But founder Jim Koch is also playing against beer titans such as MillerCoors and Anheuser-Busch InBev.
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Food Trucks Share Social Media Secrets
Marketing Edge

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
4 Steps to Knowing What Your Customers Want Better Than They Do
Big Data

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
This Tool Promises to Find the Best Location for Your Business
Business Unusual

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
5 Social-Media Tips to Enhance Your Marketing
Social Media

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
10 Tips for Mastering Twitter
Social Media

10 Tips for Mastering Twitter

Get the most out of your time and money on the microblogging network with these important pieces of advice.
Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails
Marketing

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.

How-To Guides

5 Examples Your Brand Can Follow to Build an Online Community
Social Media

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Google Hangout: Kick Up Your Online Marketing With This Expert Advice
Marketing

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
5 Factors Breaking Your B2B Content Marketing Budget
Marketing

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
Foster Organic Traffic in a Crowded Internet With These 6 Steps
Marketing

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
The Fake Followers of Major U.S. Retailers (Infographic)
Social Media

The Fake Followers of Major U.S. Retailers (Infographic)

Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.
Marketing 101: The Art of Storytelling
Marketing

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
What Angry Birds Can Teach Old Sales Pros About New Sales Tricks
Marketing

What Angry Birds Can Teach Old Sales Pros About New Sales Tricks

Sales veterans, don't endure a Willy Loman twilight. Get the knack for social media and you'll dream of what you might have done with it back-in-the-day.
5 Ways to Make Sure Your Emails Get Opened (Infographic)
Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
The Great News About the Spread of Good News
Social Media

The Great News About the Spread of Good News

Social media is a powerful tool that is transforming culture, changing how we see things, interacting with each other and connecting with each other on a daily basis.
How to Build a Digital Reputation When You Have No Time
Marketing

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
My Business Partner, My Spouse -- The View From the Husband's Side
Marketing

My Business Partner, My Spouse -- The View From the Husband's Side

The other half of a leadership and marketing consulting firm describes the keys to running a business with the person you married.
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