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While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
Video has become the essential marketing tool with rich rewards for brands that get it right.
Here are 5 tips for improving your MBA application by improving your online presence.
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
With 25,000 users and $200,000 in funding, the social network is now rolling out to all campuses nationwide.
You probably shouldn't, but this flowchart will help you know for sure.
Writing is a practice with powerful benefits, personally and professionally, if you don't confuse it with cranking out content.
Harness word-of-mouth from influential people in a cost-effective campaign.
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