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Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

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With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

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After stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.
April 16, 2014 in Social Media
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

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For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
WATCH: Kids See a Walkman for Maybe the First Time Ever

WATCH: Kids See a Walkman for Maybe the First Time Ever

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The iPhone generation tries to figure out how a Walkman works in this viral video.
April 16, 2014 in Social Media
WATCH: Southwest Flight Attendant Delivers Hilarious Safety Announcement

WATCH: Southwest Flight Attendant Delivers Hilarious Safety Announcement

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This flight attendant could probably double as a standup comedian, with her spiced-up safety announcement garnering over 1.5 million views on YouTube.
April 16, 2014 in Social Media
Twitter Geeks Out on Data, Acquires Gnip

Twitter Geeks Out on Data, Acquires Gnip

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Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.
April 15, 2014 in Social Media
Getting Publicity When You Aren't the Next Billion-Dollar Company

Getting Publicity When You Aren't the Next Billion-Dollar Company

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When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
April 15, 2014 in Marketing
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

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In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
April 15, 2014 in Marketing
 How Rewards Are Running Loyalty Programs Into the Ground

How Rewards Are Running Loyalty Programs Into the Ground

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Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
April 15, 2014 in Marketing
Report: Facebook Is About to Enter the E-Money Game

Report: Facebook Is About to Enter the E-Money Game

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The social giant is gearing up to give PayPal a run for their money.
April 14, 2014 in Social Media
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

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I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
April 14, 2014 in Marketing
A Guide to the Best Times to Post on Social Media (Infographic)

A Guide to the Best Times to Post on Social Media (Infographic)

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If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
April 14, 2014 in Social Media
Turn Your Website Into a Lead-Generating Machine

Turn Your Website Into a Lead-Generating Machine

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Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
April 14, 2014 in Marketing
A Tour Inside Twitter's Stylish New San Francisco Headquarters

A Tour Inside Twitter's Stylish New San Francisco Headquarters

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The building Twitter calls home previously stood vacant for 50 years. See how the social-media company revamped its new headquarters.
April 13, 2014 in Social Media
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

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Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
April 13, 2014 in Marketing
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

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Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
April 12, 2014 in Marketing
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