Marketing

Marketing Articles and Videos

Vinyl Records Are Having a Moment
Business Unusual

Vinyl Records Are Having a Moment

A 65-year-old record-pressing plant settles into a growth groove.
3 Ways to Use Social Media to Build Rapport With Your Customers
Social Media

3 Ways to Use Social Media to Build Rapport With Your Customers

The online world offers the opportunity to get to know your potential clients and engage them person to person.
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Social Media

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Direct Selling Goes Social, Retools for Millennial Generation
Social Media

Direct Selling Goes Social, Retools for Millennial Generation

Chantel Waterbury, founder of jewelry company Chloe and Isabel, talks about why she's putting her brand in the hands of 'social retailers'.
3 Great Choices for a Winning Content-Marketing Strategy
Social Media

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.

How-To Guides

Why It Doesn't Matter Who 'Owns' Social Media
Marketing

Why It Doesn't Matter Who 'Owns' Social Media

An organization's social-media efforts should be the result of combined efforts across departments.
Video on Twitter? This Investor Says Yes, Please.
Social Media

Video on Twitter? This Investor Says Yes, Please.

It will be a 'powder keg, in a good way.'
5 Plays That Make Your Email Marketing Score
Marketing

5 Plays That Make Your Email Marketing Score

The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
6 Lessons From a 'Shark Tank' Winner
Marketing

6 Lessons From a 'Shark Tank' Winner

An appearance on the show seemed an unattainable goal. There was as much to learn reaching for it as there was attaining it.
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Marketing

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Social Media Is the Super Bowl Ad Every Brand Can Afford
Marketing

Social Media Is the Super Bowl Ad Every Brand Can Afford

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)
Marketing

7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Customer service that goes above the norm is a necessity. Here's how to get it right.
How to Experiment With Marketing Without Ruining Your Business
Marketing

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
The Potato Salad Kickstarter and the Art of Getting Discovered
Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
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