Marketing

Marketing Articles and Videos

Are You Giving Your Team the Support it Needs?
National Small Business Week

Are You Giving Your Team the Support it Needs?

These three tips can keep staff empowered and engaged – without micromanaging.
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Food Trucks Share Social Media Secrets
Marketing Edge

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
4 Steps to Knowing What Your Customers Want Better Than They Do
Big Data

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
This Tool Promises to Find the Best Location for Your Business
Business Unusual

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
Navigate International Networking With These 4 Anchors
Marketing

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.
5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Every Little Thing You Do Adds Up to Your Personal Brand
Marketing

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
How Brand Transparency Builds Enduring Relationships With Customers
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.

How-To Guides

The 3 Fundamentals of Wildly Successful Brands
Marketing

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Make Your Marketing Message Stand Out on Social Media
Social Media

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
10 Secrets From Leading Sales Execs
Marketing

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.
You're No Little Fish: Stand Out by Dominating Content Marketing
Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Why I Follow 15,000 People on Twitter
Social Media

Why I Follow 15,000 People on Twitter

Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.
Better Conversion Rates Depend on Better Website Design
Marketing

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.
7 Crucial Steps to Building a Champion Sales Team
Marketing

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
5 Tips to Stand Out When Selling on an Online Marketplace
Marketing

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
Vine Wants to Hire an OK-Smelling Office Dog
Social Media

Vine Wants to Hire an OK-Smelling Office Dog

Your pooch may finally be able to contribute to household expenses if it snags this highly paw-veted position.
5 Ways to Build Your Brand in Short Chunks of Time
Marketing

5 Ways to Build Your Brand in Short Chunks of Time

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Are Gun Bans the Right Political Move for Brands?
Marketing

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
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