Marketing

Marketing Articles and Videos

How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon
Business Unusual

How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon

While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism
Marketing

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
The 4 Essentials of Video Content Marketing Success
Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
How to Use Social Media to Boost Your MBA Application
Social Media

How to Use Social Media to Boost Your MBA Application

Here are 5 tips for improving your MBA application by improving your online presence.
Show Your Work: Letting a Great Product Sell Itself
Marketing

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.

How-To Guides

Why Networking Is an Overrated Career Tool
Marketing

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
5 Big Ways to Make Your Micro-Video Stand Out
Marketing

5 Big Ways to Make Your Micro-Video Stand Out

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.
10 Ways to Improve the Open Rates of Your Marketing Emails
Marketing

10 Ways to Improve the Open Rates of Your Marketing Emails

Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
The 3 Things You Need to Know About Hiring a Social Media Manager
Social Media

The 3 Things You Need to Know About Hiring a Social Media Manager

It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic
Social Media

Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic

With 25,000 users and $200,000 in funding, the social network is now rolling out to all campuses nationwide.
When It's OK to Use an Exclamation Mark and When It's Not (Infographic)
Marketing

When It's OK to Use an Exclamation Mark and When It's Not (Infographic)

You probably shouldn't, but this flowchart will help you know for sure.
Google Reorganizes Google+ Social Network
Social Media

Google Reorganizes Google+ Social Network

So far, the site is being split into two entities: Streams and Photos. More changes could come.
4 Ways for Entrepreneurs to Cultivate Their Writing
Social Media

4 Ways for Entrepreneurs to Cultivate Their Writing

Writing is a practice with powerful benefits, personally and professionally, if you don't confuse it with cranking out content.
10 Reasons Why Your Personal Brand Sucks
Marketing

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Why Influencer Marketing Pays Off for Small Businesses
Marketing

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
6 Reasons Your PR Is Failing
Marketing

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
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