Marketing

Marketing Articles and Videos

4 Secrets to Multichannel Success
Sponsored Provided Content

4 Secrets to Multichannel Success

Navigate the complex world of online marketplaces to find new customers and build your business.
Self-Healing Phones? Try Roads That Fix Themselves.
Business Unusual

Self-Healing Phones? Try Roads That Fix Themselves.

What if a road existed that never had a crack or a pothole? Science might have a solution.
YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere
Social Media

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere

The site's most popular stars are being paid to produce new content as other channels seek to court them.
Successful Content Marketers Do These 5 Things Differently
Marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One
Social Media

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
Move Over, Facebook. Here Comes a Social Network for Rich People.
Social Media

Move Over, Facebook. Here Comes a Social Network for Rich People.

This new social network makes sure you’re rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.

How-To Guides

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Marketing

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
5 Common Strategic Mistakes to Avoid When Using AdWords
Marketing

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
How I Finally Snagged My Dream Domain Name
Marketing

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Leading, and Surviving, a Company Rebranding Effort
Marketing

Leading, and Surviving, a Company Rebranding Effort

Advance your company’s legacy by transforming it. Tread carefully with key constituency groups.
Is Paid Search Ineffective for Online Marketing?
Marketing

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips.
8 Ingredients of an Off-the-Charts Email Marketing Campaign
Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
The 7 Habits of Seriously Effective Communication Pros
Marketing

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
How Long Before Your Customers Trust You? Two Years.
Marketing

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack.
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
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