Marketing

Marketing Articles and Videos

Vinyl Records Are Having a Moment
Business Unusual

Vinyl Records Are Having a Moment

A 65-year-old record-pressing plant settles into a growth groove.
These Words Can Hurt Your Credibility Without You Even Realizing It
Marketing

These Words Can Hurt Your Credibility Without You Even Realizing It

Most people don't realize how they sound to others.
Why Every Startup Needs a Press Kit
Marketing

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Twitter Premieres New Mobile Video and Group Messaging Features
Social Media

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
How Growth Hacking Is Redefining Marketing
Marketing

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.

How-To Guides

8 Ways to Better Market Yourself on LinkedIn
Social Media

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Who Really Runs Your Enterprise?
Marketing

Who Really Runs Your Enterprise?

Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Social Media

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Social Media

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
Social Media

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App
Social Media

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
When Building an Online Brand, Start With the Foundation
Marketing

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)
Social Media

How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)

Forget creepy exes. Headhunters are snooping your social media accounts, too.
Finding the Hidden Market That Your Business Is Missing Out On
Marketing

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
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