Marketing

Marketing Articles and Videos

The Six-Second Video Is a Big Business for Brands
Business Unusual

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides
Social Media

Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides

Kevin Weil, who was head of revenue-generating products, will now take charge of all products at the company.
The Supreme Sales Advantage of a Family Business Is the Family Story
Marketing

The Supreme Sales Advantage of a Family Business Is the Family Story

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.
What You Need to Know About Google's Penguin 3.0
Marketing

What You Need to Know About Google's Penguin 3.0

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Marketing

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.

How-To Guides

A Checklist of 8 Best Practices for Successful Video Campaigns
Marketing

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
11 Reasons Why Your Website Doesn't Sell
Marketing

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
5 Reasons Why Your Social-Recruiting Strategy Isn't Working
Social Media

5 Reasons Why Your Social-Recruiting Strategy Isn't Working

Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.
It's All About Nuance. How to Convey and Discern Email Tone.
Marketing

It's All About Nuance. How to Convey and Discern Email Tone.

Emotional cues are hard to express via digital communication. What's a modern-day communicator to do?
3 Steps for Excluding Counterfeit Goods and Protecting Your Brand
Marketing

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
The Social Platforms You've Overlooked
Social Media

The Social Platforms You've Overlooked

Experts reveal the untapped opportunities beyond Facebook and Twitter.
5 Ways to Increase Your Audience's Time Spent Reading
Marketing

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
11 Words That Enhance Trust in a Blog Post
Marketing

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Marketing

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Marketing

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
16 Tools Every Social Media Manager Should Be Using Right Now
Social Media

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
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