Marketing

Marketing Articles and Videos

5 Twitter Tricks to Boost Engagement
Sponsored Provided Content

5 Twitter Tricks to Boost Engagement

These simple strategies can help you increase engagement with your customers.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
7 Tips for Making a Success of That Crucial First Meeting With a Prospect
Marketing

7 Tips for Making a Success of That Crucial First Meeting With a Prospect

You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)
Marketing

6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)

Before the deluge of activity, strategize about carriers and packaging. Then help your customers prepare for the rush season, too.
The 3 Characteristics of Brands That Command Customer Loyalty
Marketing

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

How-To Guides

5 Tips to Rehab Your Pitch
Marketing

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach.
A World of Customers Is Waiting to Read Your Website in Their Language
Marketing

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
How to Fire Back at an Angry Customer on Social Media
Marketing

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
The Secret Weapons Every Marketer Needs
Marketing

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Marketing

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Where to Find Free Photos and Never Again Pay for a Website Image
Marketing

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
The Key to Converting Online Sales Leads: Speed
Marketing

The Key to Converting Online Sales Leads: Speed

Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
How to Respond to a Negative News Story About Your Company
Marketing

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money
Marketing

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
You Must Do Good For Your Brand to Do Well With Millennials
Marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Apple May Scoop Up This Struggling Social Network
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
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