Marketing

Marketing Articles and Videos

4 Secrets to Multichannel Success
Sponsored Provided Content

4 Secrets to Multichannel Success

Navigate the complex world of online marketplaces to find new customers and build your business.
There's Now a Crowdfunding Campaign for a Permanent Cat Café in NYC
Business Unusual

There's Now a Crowdfunding Campaign for a Permanent Cat Café in NYC

Good news for cat lovers: a cat sanctuary and tea house is trying to open in NYC, if it can raise $65,000 in startup funds.
Don't Make These Customer Review Monitoring Mistakes
Marketing

Don't Make These Customer Review Monitoring Mistakes

Our experts give you a strategy to monitor your online reputation.
6 Things Innovative Search Engine Marketers are Doing Right Now
Marketing

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
The Hard Truths About the Fast Rise of Ello
Social Media

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
The New Wave of Sales Acceleration Technology
Marketing

The New Wave of Sales Acceleration Technology

It’s time to ask yourself this question, Does my team have the right tools for selling?

How-To Guides

Why Ello Suddenly Went Viral
Social Media

Why Ello Suddenly Went Viral

The fledgling social network was one of the most talked-about items last week. Here's why.
Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.
Social Media

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Advertising's Next Frontier: Retroactive Product Placement
Marketing

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
The Implications for Bloggers Now That Google Authorship Has Ended
Social Media

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
Advanced Marketing Techniques to Help Your Twitter Account Take Off
Social Media

Advanced Marketing Techniques to Help Your Twitter Account Take Off

Whether you’re trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you’ll want to employ.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Marketing

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Communication Pros Are Teaching Their Secrets to Small Business
Marketing

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
How to Pick the Right Website Management Platform for Your Small Business
Marketing

How to Pick the Right Website Management Platform for Your Small Business

The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
Reviving Your Brand to Save Your Business
Marketing

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently.
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Marketing

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
3 Ways to Get Business Recognition on Social Media
Social Media

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
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