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Reality Show Win Sweetens Outlook for California Cupcake Business

Reality Show Win Sweetens Outlook for California Cupcake Business

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Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
May 9, 2012 in Branding
5 Tips on How to Present Like Steve Jobs

5 Tips on How to Present Like Steve Jobs

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Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
May 8, 2012 in Public Speaking
The Five Broad Strokes of Marketing

The Five Broad Strokes of Marketing

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Master these five ideas, and you will be well on your way to becoming a master marketer.
May 8, 2012 in Marketing Plan
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Why Forums May Be the Most Powerful Social Media Channel for Brands

Why Forums May Be the Most Powerful Social Media Channel for Brands

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Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
May 7, 2012 in Social Media
The Do's and Don'ts for Marketing With Pinterest

The Do's and Don'ts for Marketing With Pinterest

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New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
May 4, 2012 in Social Media
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

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Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
May 4, 2012 in Advertising
Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

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Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
May 3, 2012 in Social Media
7 Tips for Networking

7 Tips for Networking

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Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.
May 3, 2012 in Networking
Women Are More Social -- When It Comes to Social Media, That Is

Women Are More Social -- When It Comes to Social Media, That Is

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A new report shows women are the major players in social media. Time to tweak your marketing?
May 2, 2012 in Social Media
Social Media Tips for Professionals

Social Media Tips for Professionals

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Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
May 1, 2012 in Social Media
5 Easy Steps to Measure Social Media Campaigns

5 Easy Steps to Measure Social Media Campaigns

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If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
April 30, 2012 in Social Media
When It Comes to Networking, Farmers Will Always Beat Hunters

When It Comes to Networking, Farmers Will Always Beat Hunters

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Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
April 26, 2012 in Networking
5 Ways to Build a Solid Email Marketing List

5 Ways to Build a Solid Email Marketing List

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Keeping in touch with your best prospects will draw them back to your website to buy.
April 25, 2012 in Online Marketing
Go Guerrilla: A DIY Guide to Product Launches

Go Guerrilla: A DIY Guide to Product Launches

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Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
April 24, 2012 in Marketing
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