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Nissan Tough Love, featuring Bret Michaels

Bret Michaels feels the love – really, really feels it – at the Nissan Testing Facility in Arizona. Nissan Commercial Vans. The tougher we test them, the more you love them.
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The Factor All Business Owners Must Understand
National Small Business Week

The Factor All Business Owners Must Understand

This CEO explains the one quality that he believes entrepreneurs need to study and master for success.
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Food Trucks Share Social Media Secrets
Marketing Edge

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
Analytics Offers a View Into How Customers Experience Your Product
Big Data

Analytics Offers a View Into How Customers Experience Your Product

Here’s the roadmap a data company uses when advising their customers how to utilize their numbers.
This Anti-Luxe Lodging Startup Will Put You Up in a Half-Built Treehouse For $19
Business Unusual

This Anti-Luxe Lodging Startup Will Put You Up in a Half-Built Treehouse For $19

A new online service aims to find accommodations for brave, broke college students who are traveling.
YouTube Creators Can Now Receive 'Tips' Directly From Fans
Social Media

YouTube Creators Can Now Receive 'Tips' Directly From Fans

The feature, which was announced earlier this summer, has quietly launched.
4 Ways to Get Influencers to Spread Your Brand's Message
Marketing

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
To Keep Buyers From Cheating on You, Always Be Loyal to Them
Marketing

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Here is Why Interactives Are the Next Big Thing in Content Marketing
Marketing

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people’s attention where a boring report wouldn't, interactives are blowing up because they catch people’s attention -- and hold it.

How-To Guides

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Marketing

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally
Marketing

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
To Win More Prospects, Stop Selling and Start Courting
Marketing

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
Marketing

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
How to Get More Interaction on Google+ (Infographic)
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Why You Must Message Customers as Thoughtfully as You Do Friends
Social Media

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
5 Predictions About the Growing Power of Online Customer Reviews
Social Media

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Why Sales Professionals Will Never Go the Way of the Dinosaur
Marketing

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
The 3 Elements of an Irresistible Blog, Regardless of Your Budget
Social Media

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
Marketing

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
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