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Meet the Man Behind Some of the World's Most Famous Water Fountains
Business Unusual

Meet the Man Behind Some of the World's Most Famous Water Fountains

From his backyard to the opening ceremony at the Olympics, Mark Fuller's water works have made a big splash.
The 5 Big Reasons People Aren't Following Your Social-Media Accounts
Social Media

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
5 Tactics to Get Digitally Prepared for Black Friday Weekend
Marketing

5 Tactics to Get Digitally Prepared for Black Friday Weekend

Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Marketing

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Twitter Unveils New Ecommerce Feature
Social Media

Twitter Unveils New Ecommerce Feature

The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.

How-To Guides

27 Formulas That Can Drive Clicks and Engagement on Social Media
Social Media

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising
Marketing

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
4 Strategies to Stop Shopping Cart Abandonment on Mobile
Marketing

4 Strategies to Stop Shopping Cart Abandonment on Mobile

So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
5 Ways to Leverage Your Social-Media Following to Close Sales
Marketing

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
4 Techniques for Crafting a Mission Statement Worth Remembering
Marketing

4 Techniques for Crafting a Mission Statement Worth Remembering

A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.
12 Great Resources for Diving Into Consumer Psychology
Marketing

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
4 Ways to Make Your Facebook Posts Shine
Social Media

4 Ways to Make Your Facebook Posts Shine

Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
 The 10 Biggest Social Media Myths for Small Businesses
Social Media

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Social Media

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
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