Marketing

Marketing Articles and Videos

These Siblings Are Cooking Up America's First Meatless Butcher Shop
Business Unusual

These Siblings Are Cooking Up America's First Meatless Butcher Shop

No animals were harmed in the making of Aubry and Kale Walch's smash-hit butcher biz.
Gary Vaynerchuk On Creating the Best Content Possible
Marketing

Gary Vaynerchuk On Creating the Best Content Possible

The entrepreneur shares his thoughts on what makes online content great -- and how to produce it.
The 5 Worst Twitter Marketing Fails of 2014
Social Media

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Balancing the Art and Science of Content Marketing (Infographic)
Marketing

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Marketing

Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing

Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.

How-To Guides

Instagram Treats Users to Five Fresh, New Filters
Social Media

Instagram Treats Users to Five Fresh, New Filters

Their names are predictably funky, but they look pretty sweet.
Cut the Fluff to Master Google AdWords
Marketing

Cut the Fluff to Master Google AdWords

Be direct to gain more clicks and customers through this advertising tool.
3 Ways to Boost Your Productivity By Repackaging Content
Social Media

3 Ways to Boost Your Productivity By Repackaging Content

Basic research and expert interviews can be used in various channels to increase reach.
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Social Media

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
10 Tweaks That Instantly Increase Mobile Conversion Rates
Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Stop Using These Words In Your Emails
Marketing

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?
5 Questions to Ask About Color in Your Marketing Messages
Marketing

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Blast From the Past: Nostalgia Becomes a Marketing Strategy
Marketing

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.
The Secret Ingredient for Succeeding at Content Marketing
Marketing

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
How Bad Marketing Kills Even the Best-Made Apps
Marketing

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
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