Marketing

Marketing Articles and Videos

Vinyl Records Are Having a Moment
Business Unusual

Vinyl Records Are Having a Moment

A 65-year-old record-pressing plant settles into a growth groove.
10 Ways to Boost Results Using Google AdWords
Marketing

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
From TLC to The X-Files: How the '90s Are Back
Marketing

From TLC to The X-Files: How the '90s Are Back

Food, fashion and film from the nineties are roaring back into our cultural consciousness.
Need a New Website or Logo? Design Trends for 2015. (Infographic)
Marketing

Need a New Website or Logo? Design Trends for 2015. (Infographic)

These are the design styles that'll make it impossible to look away.
James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book
Marketing

James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book

The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.

How-To Guides

Guy Kawasaki: Social Media Sins to Avoid
Social Media

Guy Kawasaki: Social Media Sins to Avoid

True social media power players don't make these clueless blunders.
The Times When Press Releases Get the Most Views (Infographic)
Marketing

The Times When Press Releases Get the Most Views (Infographic)

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
3 Ways to Optimize Your Startup's Content Marketing
Marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Treat Loyal Customers as Well as You Do New Ones
Marketing

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry
Marketing

How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry

Huge consumer businesses quickly accepted Apple's new payment system but less tech-savvy small businesses might have the most to gain.
Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook
Social Media

Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook

It's meant to help you catch up on the most popular and relevant tweets you may have missed since you last signed onto the platform.
Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company
Marketing

Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company

Adaptability needs to start at the core of a company's identity and it can only thrive in the right environment.
3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition
Marketing

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
How to Be Your Own PR Machine
Marketing

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
5 Don'ts When Engaging Clients Online
Marketing

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
How to Win Millennial Brand Ambassadors in 3 Steps
Marketing

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
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