Marketing
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Recent Posts in Marketing
Forget Reality TV. Business Owners Benefit from Local Contests
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Local business competitions are growing more popular. Is it time for your company to enter one?
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Three Steps to More Word-of-Mouth -- and More Business
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Use these tips to increase repeat sales by keeping your customers and clients connected to your business. How to Get Your Content Shared More on Pinterest
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From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network. The Imagination: A Sustainable Resource for Online Lead Generation
BY Ann Handley
Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole. How Not to Be a Spammer When Marketing Your Business
BY Riva Richmond
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes. Reality Show Win Sweetens Outlook for California Cupcake Business
BY Dinah Wisenberg Brin
Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.' 5 Tips on How to Present Like Steve Jobs
BY Mikal E. Belicove
Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus. The Five Broad Strokes of Marketing
BY Jay Conrad and Jeannie Levinson
Master these five ideas, and you will be well on your way to becoming a master marketer. Why Forums May Be the Most Powerful Social Media Channel for Brands
BY Jason Falls
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum. The Do's and Don'ts for Marketing With Pinterest
BY Susan Gunelius
New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing. An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
BY Carol Tice
Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick. Social Media Users Are Squeakier Wheels When It Comes to Customer Service
BY Mikal E. Belicove
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.Ads by Google
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