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Market Research

10 Ways to Validate a Sales Forecast
Even without data, there are other ways to test your projections.

Get Your Service Business Off the Ground
Even if your product doesn't exist yet, you still have to find ways to sell it.

Harness the Benefits of the Real-Time Web
Market research is easier than ever--stay on top of news and trends with these tools.

Identify New Consumer Norms
The recession has changed how customers shop, possibly forever.

Save Money on Search Advertising
7 tips to help strengthen your campaigns and save some cash

Deliver on Price, Quality and Speed
Successful businesses deliver on all 3 fronts to win and keep customers.

Use Gifts to Reinforce Your Alliances
5 ways to move beyond appreciation and deepen your client relationships

Follow the Money
To increase sales, learn what customers want to buy.

Position Yourself for Real Growth
6 tips to help you get beyond cutting costs, and start building your business.

Does Your Business Need a Retrofit?
Markets always change, so reinvent to keep up with demand.

5 Steps to Happy Clients
Stay on top of the skills your customers value most.

Are You Facing a Commodity Trap?
Don't be too quick to blame the economy--you might be the victim of your own complacence.

Physical Fitness Is Good for Business
Use these lessons from triathlon training to improve your work performance.

Get to Know Your Competition
7 shrewd strategies for forging alliances--and staying ahead of the pack.

How--and Where--People Network
Online isn't for everyone; geography matters when it comes to building connections.

Grow Big by Selling Small
Go where the money is by catering to like-minded entrepreneurs.

Which Ad Strategy Works for You?
Rev up your ROI by choosing the best medium for your message.

E-mail Marketing Still Works
Social media has its place, but e-mail remains the king of online relationship marketing.

Reverse Your Fortune With Sound Marketing
When you know your market, your product will sell itself.

Know Your Target Market
Get a grasp on generational marketing with this guide to demographics.

What's the Pulse of Your Market?
Surveys and polls give e-mail marketers a read on customers' needs

Avoid Green Backlash
These 5 tips will help you succeed in an increasingly skeptical market.

You Can't Beat Habit
Learning how to alter customers' routines likely means making significant changes to your own.

Selling to Kids? Hold the Meat
Reach kids by simplifying their options.

5 Ways to Jump-Start Your Market Research
When launching a new company, researching the market is a must. Here's how to get started.

7 Non-Verbal Cues and What They (Probably) Mean
Body language experts translate common gestures into business vernacular.

Tap Into the Boomer Market
Baby boomers: 76 million strong and a force to be reckoned with.

How to Use Humor in Marketing
Humor can lead to a marketing grand slam--as long as it's done right.

10 Must-Click Websites
Surfing the web for top-notch research and advice to help your business grow? Save some time with these information-rich websites.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.