Market Research

Marketing in the Recommendation Age
As customer review venues and their influence increase, business owners should capitalize on this trend.

Editor's Picks

Good as New
Whether it's the love of a good bargain, the shaky economy or the growing desire to reduce, reuse and recycle, shoppers are flocking to resale shops.

Get Real
If you want to market to women, ground your message in reality.

Say What?
Keep tabs on the competition--and track your own reputation--with these resources.

Deep Insight Without Deep Pockets
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.

Researching the Inventions Market
Want to know if your new product will be a hit? Start your research today.

How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.

Selling to Your Best Prospects
Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.

Using an Online Trading Market to Predict Success
Businesses are using an innovative tool to see what their futures may hold.

How to Use Online Surveys
Do them right, and online surveys can be very revealing.

Market Research on a Budget
Don’t think you can afford to do market research? Think again!

Increase Business With International Customers
How to know when to take your business global

Keeping Your Edge
If you want to keep your business in top form, you’ve got to track down the newest information and trends.

Competitive Intelligence on a Shoestring
Getting the skinny on your competitors doesn't have to cost an arm and a leg. Check out these free or low-cost options.

How Effective Is Your E-Newsletter?
Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.

Gathering Competitive Intelligence
Get the low-down on the competition with this handy guide.

Article Archive