Online Marketing

Online Marketing Articles and Videos

Craft an Effective 'About' Page in 3 Simple Steps
Marketing

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
The 4 Basics of Making Money on the Internet
Grow Your Business

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
How to Choose the Best Keywords for Your Online Marketing Campaign
Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Personalized Marketing Is No Longer a Luxury
Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
This Google Feature Can Improve Your SEO
Marketing

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.
Marketing

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Marketing

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond othersÂ’ preconceived notions about you, ask yourself these questions.
The 7 Deadly Digital Sins
Leadership

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
The Trick to Getting Millennials to View Your Content
Marketing

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
6 Warning Signs You May Be Dealing With an SEO Scam Artist
Marketing

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Is SEO a Necessary and Measurable Investment?
Marketing

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
What You Can Learn About Marketing From an 'Icy' Phenomenon
Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The 3 Most Important Elements of a Great Blog Post
Marketing

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
The 'Treps

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
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