Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Online Marketing Articles and Videos
Think people first, numbers second, and your content will resonate with your audience.
The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
In a survey, executives said they want content from brands that is transparent, useful and selfless.
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
More specifically, will a call-to-action button that is red boost conversions?
Video is now a vital market tool. Here's how entrepreneurs can take advantage.
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
You don't need to be a social-media expert to be an effective marketer on the platform.
Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
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