Online Marketing

Online Marketing Articles and Videos

The 7 Deadly Digital Sins
Leadership

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
The Trick to Getting Millennials to View Your Content
Marketing

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
6 Warning Signs You May Be Dealing With an SEO Scam Artist
Marketing

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Is SEO a Necessary and Measurable Investment?
Marketing

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
What You Can Learn About Marketing From an 'Icy' Phenomenon
Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The 3 Most Important Elements of a Great Blog Post
Marketing

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
The 'Treps

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Power Up Your PR Strategy With Big Data
Marketing

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
How to Find Inspiration for Your Next Blog Post
Marketing

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Are You Meeting Your Customers' Online Marketing Expectations?
Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
3 Tips for Spying on Your Competitors Online
Marketing

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Marketing

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
5 Examples Your Brand Can Follow to Build an Online Community
Social Media

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Google Hangout: Kick Up Your Online Marketing With This Expert Advice
Marketing

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
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