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Online Marketing

Online Marketing Articles and Videos

How to Get More Visitors to Click, Buy or Promote on Your Site

How to Get More Visitors to Click, Buy or Promote on Your Site

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Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
February 15, 2014 in Online Marketing
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 15, 2014 in Online Marketing
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage

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Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
February 14, 2014 in Online Marketing
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

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Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
February 13, 2014 in Online Marketing
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

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The old marketing methods no longer work. It's time to rethink your strategy.
February 11, 2014 in Online Marketing
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

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A new survey shows that if a customer downloads your brandÂ’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
February 7, 2014 in Online Marketing
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

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Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
February 5, 2014 in Online Marketing
All Content Isn't Created Equal: Tips For Making Yours Top-Notch

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

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While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
February 3, 2014 in Online Marketing
Turning Content from 'Meh' to Wow With Storytelling

Turning Content from 'Meh' to Wow With Storytelling

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With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
January 24, 2014 in Online Marketing
The Next Big Thing on the Web: Sites Tailored for You

The Next Big Thing on the Web: Sites Tailored for You

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Dynamic website personalization is a powerful tool that can boost business.
January 23, 2014 in Online Marketing
3 Valuable Data Resources That Provide Exponential Growth

3 Valuable Data Resources That Provide Exponential Growth

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For every successful campaign, you have to pay attention to just three data sets to ensure success.
January 22, 2014 in Online Marketing
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

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Get ahead of the curve with these tips from marketing pro Perry Marshall.
January 22, 2014 in Online Marketing
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

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'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
January 20, 2014 in Online Marketing
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
January 19, 2014 in Online Marketing

4 Steps to Establishing Your Business on Review Sites

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If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
January 15, 2014 in Online Marketing
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