Like most people, I like to save money. That' s why I offer so many "do-it-yourself public relations" products. I'm also always on the lookout for great, inexpensive or free publicity tools.
Here' s a list of tools you can use to get publicity on the cheap:
Like most people, I like to save money. That' s why I offer so many "do-it-yourself public relations" products. I'm also always on the lookout for great, inexpensive or free publicity tools.
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Here' s a list of tools you can use to get publicity on the cheap:
1. Help a Reporter: Free leads from reporters who are looking for sources for stories.
2. Contact any Celebrity:One week' s trial for $1 provides you with contact information for celebrities. If you send your product to a celebrity and he or she likes it, you can use that celebrity's comments as a testimonial on your website, in a press release, etc., to drive sales.
3. The Gift List: Free trial of a media contact database for consumer product companies; this link will also give you a 15 percent discount should you decide to get a subscription.
4. Contacts on Tap: Free 15-day trial of a media contact database.
5. Chase's Calendar: Free listing of a holiday you can create; this annual calendar is used by media everywhere.
6. PR Leads: Leads from reporters who are looking for sources for stories. $99 per month.
7. Ezinearticles.com: Free directory of articles; submit yours with a resource box at the bottom to drive traffic to your website.
8. Write a guest post, be interviewed or get mentioned by a top blogger, with a link to your website. Free.
9. Win an award. It takes time to submit an application for an award, but usually it's free.
10. Write a letter to the editor of a magazine or newspaper, including your company name and website. Free.
Use these tools and watch your publicity efforts become more successful--without spending big bucks.
Margie Zable Fisher is the president of Zable Fisher Public Relations, the leader in small business public relations. To get her free e-mail tips and publicity opportunities, visit zfpr.com.